Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / New
Stats: 3,143,501 members, 7,781,517 topics. Date: Friday, 29 March 2024 at 04:02 PM

BRT Adverting In Lagos, Nigeria - Music/Radio - Nairaland

Nairaland Forum / Entertainment / Music/Radio / BRT Adverting In Lagos, Nigeria (660 Views)

Music: Brt Shadow - Money (2) (3) (4)

(1) (Reply) (Go Down)

BRT Adverting In Lagos, Nigeria by Mediamix247: 1:13pm On Mar 02, 2023
BRT ADVERTISING IN LAGOS, BRANDING, BRT BUS, BRT BUS ADVERTISING IN LAGOS

Why Big Brands Advertise on BRT Bus in Lagos – Its Benefits & Costs

In this article, we will be discussing why local and international brands advertise on BRT buses in Lagos and its immerse benefits & advert rates. Transit or BRT buses in Lagos, Nigeria serve as an effective platform for advertising.

So why do these brands, SMEs alike tend to use this platform? The simple answer is EXPOSURE.

Why You Should Look Into BRT Bus Advertising in Lagos State
Let us break it down further. Lagos state is located in the southwestern geopolitical zone of Nigeria. The smallest in area of Nigeria’s 36 states, with a population of an estimated 18 million people. Lagos State is the most economically important state of the country. It is a major financial centre and would be the fifth-largest economy in Africa if it were a country. According to Nairametrics, Lagos state (pre-covid) attracted 66.9% ($14.16 billion) of the total foreign investment.

The reason why I referred to these stats is to point out the economical value of Lagos state in Nigeria and Africa as a whole. Whatever business idea you think you have, there’s someone or a business entity already offering it. It may not be exactly the same but closely related. This indicates the high level of competition in almost every sector. For you or your brand to stand out, you need to invest in marketing & advertising either online or offline. While digital marketing is quite popular, you can not rule out traditional marketing as they still play a very impactful role in creating awareness and exposure.

Big, small, local or international brands with smart marketing teams understand the value of using buses as an effective advertising medium. Its plays a strategic component in the marketing mix. Among the out-of-home advertising medium, BRT bus advertising comes at the top because it is not static and can reach a broader audience for a set period of time. These buses cover different popular routes of the city, plying important roads thus providing high visibility for your brand.

Fun Facts About Adverts on Transit/BRT Buses

You won’t be able to zap it.
It’s impossible to ignore.
It cannot be turned off in the same way that television can.
It gets across road users regardless of which radio stations they are listening to.
The eye is drawn to the huge, vivid, and inventive designs.
In your space, you have exclusivity.
It appeals to a wide range of people.
It allows for ad size and placement versatility.

Benefits & Advantages of Advertising using BRT Buses in Lagos, Nigeria

- Advertising with BRT Buses creates an opportunity for your brand to compete effectively in your marketplace.

- Your brand message can reach a large portion of your target demographic.

- When it comes to purchasing decisions, transit buses put your brand’s message in front of consumers’ minds. Consumers will remember your message the more they see your advert. BRT bus advertising allows your message to run for a set period of time and your audience gets to see it all through the set period.

- Targeting by Location: Your brand message can be carried into crucial communities and places through transit advertising. Other types of large-format advertising lack this flexibility.

- Daily Exposure: When people ride buses or sit at bus stops or road users in traffic, they are all exposed to your brand message for long periods of time. Consumers will be more familiar with your brand’s message if they are exposed to it for a longer period of time.

- BRT Bus advertising is a cost-effective way to contact people for long periods of time at a low cost. Other large size advertisements, such as billboards, would necessitate the use of many channels to obtain the same level of exposure.

Types of Lagos State BRT Buses and their Routes:
There are three (3) different types of BRT buses in Lagos. They are owned and managed by different companies in partnership with the Lagos State government.

LBSL Buses:
The newest of all three buses is the LBSL (Lagos Bus Services Limited) bus. It comes highly recommended when you are thinking of advertising on BRT buses. This is because it is new, has more exterior space and covers a large number of busy routes.

The following are the routes the LBSL bus covers:

Berger – TBS
Berger – Oshodi
Oshodi – TBS
Oshodi – Berger
Leventis – Berger
Alapere – TBS
Ikeja – Alausa
Oworonshoki – TBS
Park & Ride – TBS
Oworonshoki – Oshodi
Leventis – Oshodi
TBS – Berger
Oworonshoki – Beger
TBS – Oshodi
New additional routes

Oshodi – Ajah – Oshodi
Ajah via TMB through Osborn Road, Falomo, Lekki – Ajah Exp.
TBS Via Western Avenue / Ikorodu Road ( Maryland, Fadeyi, Stadium, Barracks/Maryland, Yaba, Oyinbo), CMS, Bony Camp, Law School, Lekki, Ajah.

Primero Buses:

PRIMERO Transport Services Limited was launched on the 12th of November, 2015. Its full operation commenced on the 13th of November 2015.

The following are the routes the Primero bus covers:

Ikorodu Garage
Aruna
Agric
Majidun Ogolonto
Majidun Awori
Irawo
Idera
Owode Onirin
Mile 12
Ketu
Ojota
New Garage
Maryland
Ikeja
Idiroko
Anthony
Oshodi
Obanikoro
Palmgrove
Onipanu
Fadeyi
Yaba
Moshalashi
Barracks
Stadium
Iponri
Costain
Leventis
CMS/Marina
TBS

The Red Lagbus

These are the first BRT bus introduced in Lagos.

They ply the following routes:

Ajah-Lekki-CMS
Ikorodu – Maryland – Fadeyi – Stadium – TBS
Keffi – TBS – Obalende – Oshodi
Eko Hotel – Ahmadu Bello – CMS
Ikorodu – Iyana Oworo
Agege – Pen Cinema
Oshodi
Festac – Mile 2 – CMS
BRT Branding & Advert Rates
LBSL Buses:

Primero Buses:

The Red Lagbus:

The range of prices depends on the routes selected. The LSBL on the other hand is mostly the same price. Although, you can get discounts depending on the number of buses and durations usually in months.

Conclusion
When it comes to outdoor advertising, transit advertising plays a crucial component. Importantly, it is also advancing at a fast pace than traditional advertising, as emerging inventive technologies enable advertisers to include modern and digital signages into their advertising campaigns.

In conclusion, BRT Bus advertising is one of the most effective ways to reach your target audience today, and the cost of advertising on BRT BUSES in Lagos is rather low when compared to other forms of advertising. As a result, it’s a good idea to attempt using this medium to promote your product or service.

Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 7:38am On May 26, 2023
BRT Branding in Lagos
BRT Advertising in Lagos
Transit Advertising in Lagos
Bus Branding Advertising in Lagos
BRT interior & Exterior Branding in Lagos

Contact:
Symmetric Communications.
Re: BRT Adverting In Lagos, Nigeria by FLYERSnSTICKERS(m): 2:12pm On Jun 27, 2023
DISTRIBUTE FLYERS TO YOUR TARGET AUDIENCE

Do you want to increase awareness for your business but don’t have the time or resources to do all of the legwork yourself?

It can be tough to get your name out there when you’re competing with big businesses or real estate enterprises. They have more money and more manpower. But they’re missing out on one key element – your agility to test new marketing avenues.

Flyer distribution is a cost-effective way to reach new customers nationwide and in Nigeria Symmetric Communications has a dramatically effective system that will distribute your flyer campaign quickly and efficiently. Try our service today and see the results for yourself!

Reliable and affordable

Discover a reliable, professional, and budget-friendly flyer distribution service.

Flyer distribution has been proven an effective business growth method, and we’re here to make it easy for you. Blast past the competition while expanding your business.

Flyer Distribution is the most effective way to get your flyer in front of hundreds or even thousands of people in no time.

Distribute your flyers en mass.

What are the benefits of flyers?
Flyers have been proven to be a great way to capture your audience’s attention. Flyer Distribution is a cost-effective and efficient way of boosting the awareness of your business. Affordability is one of the major reasons why flyer distribution is used by successful companies when trying to market their products/services.

Flyer distribution is extremely effective in the sense it involves people to physically hold, interact with and become curious about your flyers which will eventually lead to them exploring your business more. Delivering flyers contributes greatly to driving brand awareness through the exposure of your business’s information to a large number of people within no time.

Flyer distribution price

Flyer Distribution services are affordable for any budget. Pricing is calculated based on the number of flyers you wish to deliver and specific location(s).

Distribution price is calculated using CPFL or better known as cost per thousand fliers and location.

FAQ’s
How do you distribute flyers effectively?
Flyering is very effective in urban areas with high visibility. Flyers are distributed in busy traffic, shopping malls, worship centres, schools, market places, offices, etc which involves the customer targeting a specific geographical area and physically delivering flyers to households. Flyer distribution can be done in several ways — either through a team of people who deliver them by hand or with a USPS-powered automated service.

Contact:
Symmetric Communications, for flyer distribution in Lagos, sticker pasting, banner hosting, BRT bus branding advertising, billboard advertising, street lamppost advertising, online advertising.

We are based in Lagos, with head office in Gbagada, Lagos.
Re: BRT Adverting In Lagos, Nigeria by FLYERSnSTICKERS(m): 6:21am On Jul 01, 2023
LAGOS OUTDOOR BRT BUS ADVERTISING

Lagos outdoor advertising Bus advertising Lagos.

Lagos bus advertising
In Lagos, public transport BRT Buses in Lagos can serve as ‘rolling billboards’, travelling in and around densely populated city streets. Every day, more than 3,5 Million Lagosians, business commuters, tourists, and visitors use the public BRT bus fleet.

Therefore, extensive bus advertising can leave a lasting impact on pedestrians, motorists and passengers alike. With presence in prime locations in Lagos, the BRT buses are highly visible and impossible to ignore.

Furthermore, waiting times of buses and passengers at various terminals are valuable. Utilize their dispensible time and present your ads on the exterior and interior of buses, city light posters or digital billboards located in the shelter of bus stops.

Promote your brand with BRT bus advertising in Lagos.

Choose between different formats and campaigns to make the most of your budget.

Examples of your BRT bus advertising opportunities:

Full cover: a fully wrapped BRR bus.

Partial design: rear cover (on the back) or traffic board (on the side)

Increase noticeability and makes lasting impressions with your ads rolling through the streets. The bigger and more impressive your design, the better your brand will be recognized and remembered. Be sure to reach your target audience in the streets of Lagos.

We have prepared amazing advertising opportunities for.

Are you interested in outdoor advertising in Lagos?

You can use our contact number to get in touch or send us an e-mail to:
symmetriccommunications1@gmail.com

Airport advertising Lagos
Billboard advertising Lagos
Bus advertising Lagos
Taxi advertising Lagos
Flyers advertising Lagos
Sticker advertising Lagos
Poster advertising Lagos
Newspaper insert advertising Lagos
Billboard advertising Lagos
Street lamppost advertising Lagos

CONTACT:
Symmetric Communications Lagos

Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 7:48am On Jul 28, 2023
BRT BUS BRANDING ADVERTISING ROUTE

BUS ROUTE A
Ikorodu-Mile 12
Ikorodu-Maryland
Ikorodu-Oshodi Terminal 3
Ikorodu-Agric
Ikorodu-Aruna
Ikorodu-Ogonloto
Ikorodu-Irawo
Ikorodu-Owode
Ikorodu-Ketu
Ikorodu-Ojota-Anthony-Palmgrove
Ikorodu-Onipan-Fadeyi-Baracks-Staduim-Costain
Ikorodu-CMS
Ikorodu-TBS
Ikorodu-Yaba-Oyingbo
Ikorodu-Obalenda (via 3rd Mainland Bridge)
Agric-Yaba-Obalenda
Ikorodu-Ajegunle

BUS ROUTE B
Ikorodu-Agric
Ikorodu-Mile 12
Ikorodu-Ketu
Ikorodu-OjotaOshodi-Abule-Egba
Oshodi-Yaba
Oshodi-Ikeja-ikotun
Ikorodu-Oshodi
Ikorodu-Ketu
Ikorodu-Ojota
Ikorodu-Maryland-Anthony
Ikorodu-Fadeyi
Ikorodu-Onipan-palmgrove
Ikorodu-TBS
Ikorodu-CMS
Ikorodu-Costain
Ojota-TBS
Oshodi-Ikola
Oshodi-Dopemu

BRT BUS BRANDING ADVERTISING IN LAGOS, NIGERIA

Contact:
Symmetric Communications
Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 6:59am On Aug 28, 2023
BUS BRANDING
LAGOS BUS REFORM
Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 7:19am On Oct 14, 2023
MEGA LED Billboard Maryland Intersection, Lagos
₦6,500,000.00

Board Type: MEGA LED Billboard

Title: MEGA LED Billboard Maryland Intersection, Lagos

Size: 21m X 7m

Rate: N6.5 million Per Month

Eye Contact: 2, 750,000 per day

Re: BRT Adverting In Lagos, Nigeria by Mediamix247: 4:43pm On Dec 03, 2023
Internal BRT Bus Branding (BRT TV Network)

Title: Internal BRT Bus Branding (BRT TV Network)

Description:

Demographic – Medium To Low-Income Earners

No of Buses: 400

No of Commuters Daily: 460,000

Average No of Commuters Monthly: 14,000,000

Passenger Flow (Peak Period): 360000

Passenger Flow (Off Peak): 100,000

BRT Route:
IKORODU- MILE 12- IKEJA – MARYLAND – YABA – SURULERE – APAPA – CMS – TBS (Busiest Route in Lagos)
Passenger capacity/Bus: 80 (37 sitting/43 standing)

Daily Passenger Flow/Bus: 1500

Categories: Billboards, BRT Bus Branding Tag: BRT bus branding

Description
Title: Internal BRT Bus Branding (BRT TV Network)

Description:

Demographic – Medium To Low-Income Earners
No of Buses: 400

No of Commuters Daily: 460,000

Average No of Commuters Monthly: 14,000,000

Passenger Flow (Peak Period): 360000

Passenger Flow (Off Peak): 100,000

BRT Route:
IKORODU- MILE 12- IKEJA – MARYLAND – YABA – SURULERE – APAPA – CMS – TBS (Busiest Route in Lagos)
Passenger capacity/Bus: 80 (37 sitting/43 standing)

Daily Passenger Flow/Bus: 1500

#brtbusbranding
#brtadvertising
#busbranding
#interiorbusbrandinglagos
#symmetricoutdoor

Re: BRT Adverting In Lagos, Nigeria by SymmetricGlobal: 7:36pm On Jan 28
*BRT BUS EXTERIOR BRANDING LARGE CAPACITY*

- Duration and no. of buses can lead to further discounts

- Client is to provide print and content materials.

- Price includes LASAA and other regulatory fees (excluding APCON)

- Price includes printing and installation

*RENTAL COST*

N430,000/Bus/per month
Exterior Branding
Number Of Buses:
1
Duration:
30 days

*Contact:*
Symmetric Communications.

(1) (Reply)

Dredie,snugle, Ajadrage, Krazie-d, Nedu4short, Shadough, Loudaspeeka, Passworded / Olu Maintain Will Be On Tru Spot! Today * Hot * / Jazz Music Corner

(Go Up)

Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health
religion celebs tv-movies music-radio literature webmasters programming techmarket

Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10)

Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 35
Disclaimer: Every Nairaland member is solely responsible for anything that he/she posts or uploads on Nairaland.