It is no longer news that Samsung is in the smartphone market to stay. South Korea's Samsung Electronics, whose array of fast-selling smartphones, from inexpensive low-end models popular in the developing world to its showcase Galaxy devices, have propelled it to the global leader, with a 29 percent share of the worldwide smartphone market in the fourth quarter of 2012 - up from 8 percent in 2010. Apple trails in second place with 21.8 percent.

Samsung's gain in the mobile space, attributed to its aggressive marketing strategy aimed at young people, is Apple's biggest nightmare. Now Samsung is daring to try what many companies have failed to do: match the innovative magic of Apple.


The question is "how long will this surge last?" We don't know what the company that has repeatedly upended the industry with disruptive devices, from the iPod to iPad mini, has up its sleeve. With a nearly saturated high-end smartphone market, the battle between the two tech giants is likely to grow even fiercer because new growth for companies will come from stealing customers away from one another.

One thing is for sure: these companies have our heart and wallet!

Do you think there is an opportunity for Blackberry to reclaim its market share in all of this? How about Microsoft? They have been aggressively pushing the Microsoft Surface tablet.

http://www.infonubia.com/2013/03/apple-vs-samsung-battle-for-your-heart.html