Facebook Inc. has introduced a video platform for the over 130million users on Instagram, its popular photo-sharing application.

Facebook CEO Mark Zuckerberg and Instagram co founder Kevin Systrom said this during the unveiling of the application at Facebook’s Menlos Park in California.

Instagram video works with Apple’s iOS and Google Android operating system
This move, they said, is aimed at competing with Twitter’s Vine video platform that allows users to record and share six-second videos.

Instagram is part of Facebook’s mobile strategy as it seeks to get more advertising revenue.
Among the features of Instagram video, which works with Apple’s iOS and Google Android operating system, are video stabilisation technology and a spate of custom design filters.

Facebook bought Instagram for $1 billion in April 2012 as a way to keep its users hooked on new features weeks before the social media network became a publicly traded company.

More than 60 million people in the United States regularly watched videos on their phones last year, according to research firm eMarketer. Almost 75 million are expected to do so this year. So with Instagram, users can now record and post 15-second videos on the platform.

http://telegraphng.com/2013/06/facebook-introduces-instagram-video-app/