http://www.debravidsolutions.com/socialmediaforum/2016/05/11/customer-self-service-the-arm-securities-online-trading-example/

Nigerian Businesses have to learn to understand that technology can improve customer experience. We have gotten to the Fourth Industrial Revolution and technological advancement has become critical in every aspect of any business operation. Self Service should become an operation model businesses should adopt to improve customer satisfaction.

Online platform are very effective Self-service solutions. Customers can conduct their activities without need for personal contact, thus, an impressive move by ARM Securities Limited who recently introduced ARM Stocktrade; a self-service online trading portal that enables clients to execute trades real-time on the Nigerian Stock Exchange.

Businesses in Nigeria need to move from archaic means of operation to modern day technology but sadly, this isn’t the case. For the exception of Mobile banking, online shopping, and some payment solution, a vast number of business have not caught up with the online transaction model that helps to streamline customer experience.

Business owners need to wake up to the reality that customer want convenience, and one of the best ways to provide convenience is via online services; the easy of transaction from the comfort of your abode and the ability to transact from anywhere and anytime.
In this example of Customer Self Service initiative, ARM securities designed ARM Stocktrade, a self-service online trading portal that enables clients execute transactions, real-time, on the Nigerian Stock Exchange. The platform provides access to stock broking accounts and gainful insight from quality research resources enabling clients to make informed stock trade decisions.
According to the company, clients who log into the portal will enjoy the ease and convenience of placing trade orders online, backed by relevant reliable information and timely updates.

This self-service initiative is a commendable approach that Nigerian businesses should adopt. With the growth of social media, information technology and communication gadget, getting online presence with online platforms has become a necessity to improve customer satisfaction.
The vast fear among most customers is the fear of internet fraud, thus, businesses need to be aware of this risk and provide assurance that online platforms are safe. The greatest mistake any business can face is exposing its customers to potential risk