HOW TO MAKE MONEY FROM YOUR MUSIC
Not only can you make money from your music while running a promotion, you can make a decent living doing music business in Nigeria.
In today’s world your songs can generate money and royalties via different streams, if only you knew and took the right steps in doing things right. I do receives emails and phone calls from many artists and new label owners seeking help on how to monetize their contents in this new music industry, each time I tweets about music monetization and sharing business tips. In line with that I will be focusing my write up on the business side of music and content monetization.
Let me start by introducing myself for the benefit of those reading my write up for the first time. I am Joseph O Oladugba by name popularly refers to as J-World ,while some call me the music business guy because all my write up are majorly focused toward the business side of music and money making.
My name may not rings bell to you but my work and signature is everywhere around and across the internet. By God grace I am founder of J-World ntertainment (Africa’s First Independent A&R/Promotion Company), Managing Director for J-World Record Nigeria (www.jworldntertainment.com), a music business networking community for the music industry, Co-founder of Image maker- Music Business Entrepreneurship Sessions, organizer of the Music Saturdays event and Co-founder of Music Industry Media; publishers of “The Music Industry Newsletter”- a free music business focus publication, circulated to over a 100,000 worldwide professionals of the music business.
The music industry is not about who you are but what you’ve done and what you are currently doing and how you are doing it. I have worked with and for many celebrity artistes in Nigeria, UK, US and different part of world. Enough of the introduction and back to the main topic of the day. If you want to know more about me Google the name Joseph Oladugba king of J-World ntertainment or follow me on Twitter via @oladugbaking and Oladugbajoseph.king on Facebook.
In 2014, my partners and I inaugurated the Music Business Entrepreneurship Sessions and I penned an official white paper on the state of the industry and the business of music for the event. I will be sharing some insights from that white paper in this write up today because it has to do with content monetization, which is still a major and important topic in music business today.
The music business ecosystem dynamics has change, the audience has develops new habits and new technological tools are here. More artists and music professionals are subscribing to contemporary entrepreneurial approaches to stay relevant, creating artistic and commercial value and innovate.
For the business of music to work potential scalable and sustainable new music business models need to be in play. The problem we’re facing in our music industry is the problem of education. Many in the Nigerian music industry have no formal knowledge on the business side of music thus making it difficult to have a developed industry. Quote me right; what I am trying to say is that many need to be educated about the business side of music. Not everyone in the music industry is actually doing the music business.
Talks on music business is not what we can round up in just one write up, we will talking about it every time because it has to do with everything music and making money.
If you’re into music and you are not doing the business then you have to quit and stop wasting your time and resources. Music is a business, so if you’re doing music you need to earn a living from it.
The basic truth of music business is every time or anywhere music is played someone is getting paid and it’s necessarily not the artist or song writer. When radio stations play your song someone is getting paid, the question now is are you getting paid or just getting played? If you have a song on radio or video on TV and you’re not getting royalties feel free to get in touch with me.
Like I said music is a business and while you’re investing your hard earned money on the business, you need to get returns on your investments. The funny statement I usually hear from artist and new label owners are; “Will they play our music again, if we join a collective society for royalties’ collection on our song spins and usage”. The truth is you will get played if your music is good and if you’re running the payola package with the Djs or OAPs. The fact is either you join or not you have a royalty that is being shared among other members of the collective society. If you need help or more information on this get in touch with me.
Getting paid from your music is beyond just the radio spins royalties. The collective society collects money from hotels, event venues and corporate establishments that uses music as part of their business. The list goes on, from advertising agencies running outdoor activation activities, night clubs, airlines etc.
Like it is in every industry across the globe about content monetization so it is here in Nigeria too. The only difference is we’re just entering the digitalization era while other industries like the UK and US are finding new revenue streams we are still trying to understand how it can work. I am talking about content monetization via the internet and mobile.
Gradually our industry is catching up but education is needed to develop the industry here in Nigeria. The fast rising artists need to be carry along in all developmental moves. Initiatives and platforms like MTN Music Plus, Techno Boom Player app, Etisalat’s Cloud 9 and music stores like Spinlet… are few of the many other revenue streams for any musicians and label that want to be in the business. If you need help on this also, don’t hesitate to get in touch with me.
My company event ‘The Music Business Entrepreneurship Sessions’ was initiated with the goal of educating attendees about the new global music business industry and many advantages in the digital era, exposing independent artists and new label owners to the new global music business marketplace and developing an outlet that will allow independent artists and new labels to be successful.
In my journey as a music business consultant, Director of A&R and PR executive, I have consults for many Independent artistes and label owners who have wasted millions of naira on unfruitful projects before our meetings. I would have loved to share one of the stories with you but there is no time for that now. Let me quickly give words on content monetization in Nigeria. Do you know it’s easy to monetize your music and video while running a promotional campaign on a new project? All you need do is crafting a proper media planning and placing your contents on platforms where it can be monetize other than just putting it up on blog for free downloads alone. Don’t get me wrong, I know you are a new label or a new artist and you need people to know your music. Yes there are ways it can be run strategically; having the songs on blogs and still promoting your sales links. I will be glad to mentor or consults for you on this if you are interested.
I remember telling a client, we are promoting only the sales link of his new single on social network and no retweets to any blog post just favorites. He was like no, that can’t work. How will people download my song? I am a new artist, seeking fans so I need more downloads. After explaining the working trends on the project to him he said ok let us give it a trial.
We had several blogs posted the new song, we have it on several streaming and digital sales platform too. We only tweets and promote the link of where the song can be streams or download on purchase by his followers and friends on all his social networks. Sign him up with the relevant collective society for radio airplay royalties.
Three months after the new single release and campaign the total income streams from the project contributed at least 45% of what he used to shoot his music video.
One thing most new artistes and the new labels forget is; Free downloads doesn’t mean the song will get popular; it’s the media plan and strategies used to push the song and the release timing. Promotion doesn’t give guarantee of getting know or popular but publicity does and it can give you visibility to a great extent than just running promotion without innovative publicity plan mapped out to go alongside with the promotion. I will say just do your business, release your song on blogs for free if you want and still pushes your sale links on all your social networks.
Remember you have other songs to release if the first release did not become a hit as expected by you. Without no content monetization plan in place, you will still have to find or fund the next single release or video alone without any form of revenue from your previous releases. Imagine running this repeatedly every time you are to release a song. Make smarter moves; learn more about the business of music and new trends. Mobile sales are getting bigger by the day as it is the future. Don’t be left out.
I have more things to write about but let’s leave that till my next write-up.
If you need help mentorship or interested in running a music business consultation with me, let us connect on social media @Oladugbaking on Twitter, Oladugbajoseph.king on Facebook, Oladugba Joseph King on LinkedIn. Whatsapp me via 08063154192 and Call or text me via the same number.
Share the good news of music and monetization with every musicians and label owners you know. Thanks.

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Recording Artist: Do you have great songs you have written??
J-World ntertainment Is Still Looking To Produce New Vibey Musicians Only
SERIOUS MUSICIANS TO REPLY NO CHANSERS!!!!!!

Deadline 30 August 2017
Category: Record Labels Artists, Independent artist, Upcoming artists -
Type: Record Label Genres: All Genres Accepted
Summary: J-World Records is offering their high quality services to worthy artists of all genres.
J-World advance Production fee:
#150,000 upward on a 3 year contract
J-World Entertainment is a Nigerian African independent record label owned and founded by Joseph Oladugba in 2015. The label houses
Notable act Queen Oshun and have executively produced an array of songs for Nigerian artists and recently started music production to its services which consist of Music, Television, Videos, Awards and Events.
They are currently signing musicians for productions and accepting demo tracks in all genres
Selected artists will be eligible for free promotion and representation. J-World
Records is a family oriented company that provides the best in quality service to
all of their artists. They believe in HONESTY, INTEGRITY AND COMMITMENT.
They have an organized executive team of innovative, enthusiastic professionals
who are highly motivated in helping their artists succeed at the highest level as
Musical entertainers.
The goal at J-World Records is to assist their artist in recording original
music (of all genres); marketing and distributing for retail sales. They also obtain
radio airplay, live performances, music videos and other media promotions for
their artists' success.
J-World Records takes pride in providing their artists with the highest
quality of service.
Please do contact J-World Records directly regarding this opportunity;
Submissions will be considered only through our contact page via www.jworldntertainment.com.ng

HOW TO MAKE A HIT SONG IN NIGERIA
When we hear some songs, we can’t forget the lyrics, we hear them again and again, in the bedroom, inside the car, in the sitting room, when taking shower, and they are on top chat list on radio and TV. We can’t do but to download these songs, we want them to be played on radio and to watch the video on TV. If possible, we want them to be sung in churches or mosque. I have many of these kinds of songs in my laptop and phones that I listen to every now and then. These songs are called hit songs. We wonder how the artist who composed these songs managed to do so. Every artist wants their songs to become a hit song.
As a singer, you may think that hit songs have to do with when an artist is signed on to a record label or publishing company. Many artists depend on their producer to make their song a hit. If you have a good voice, it must be coupled with a hit song. A hit song is what an artist’s need just to succeed in their musical career. Many upcoming artist are looking forward everyday to compose or release a hit song their will bring them to the limelight.
Many publishers know a song that we become a hit and many producers does likewise. Publishers have different list in their catalog divided into A, B, C and so on. They start publishing the songs in their A list, because that is songs they believe that it will blow or become a hit. Many upcoming artists find it difficult to make publisher’s a list and that is why their song would not be played on Radio and TV, and if they are not played, they can’t get closer to their fans or attract a record label or industry professionals.
Hit songs are very important to the career of any artists. This is the only thing you need as an artist. Thank God for some artist who made it to the A list of publisher’s list, these artists are the new artists you hear every year. Some of them made it to be nominated for the next rated award and some of them will eventually win the award. Many top artists you listen and play their songs today, didn’t get there by chance, they get the awareness they needed when they release a hit song. Wizkid, Davido, Olamide, Ice prince, MI, Iyanyan, Teckno and a host of others have once been there. Some of them have been releasing songs even before they made it to the lime light. If you cannot compose hit songs, no record label will invite you for a deal. It is very important for artists to attract a record label be first releasing a hit song.
So every musician who finds it difficult to get notice or airplay on radio or TV should go back and learn the basics. Don’t depend on the producer to do the magic. Even though a producer also have a role to play in making a song become a hit, but it all depends on the chemistry between the producer and artist.
To make a song hit all depend on identifying the ingredients of a hit song. You can do this by studying the songs that are already a hit, try to dissect them, analyze them and identify those ingredients that makes them a hit. Next time when you want to compose a song, make use of those ingredients. Try to be unique on your own and don’t copy other people pattern. Try to identify the style, lyrics and arrangement and ask yourself this question what is in this song that makes people love it? The answer to that question will make your next song to be a hit.
It is also important to work with a producer who can collaborate with you to make your song a hit.
You are not alone, Josephking (Nigeria music producer is here to help you achieve your dream of releasing a hit song. Although he came into the scene recently, but his knowledge about production and the music business as a whole set him apart. He is dare to be different)
If you need help mentorship or interested in music production with me, let us connect on social media @Oladugbaking on Twitter, Oladugbajoseph.king on Facebook, Oladugba Joseph King on LinkedIn. Whatsapp me via 08063154192 and Call or text me via the same number.

Highlights
• Studio engineering and music production training
• Five week certificate course
• Three batches available (choose preferred batch):
o Batch A - September 3, 10, 17 and 24 2015 (02:00pm - 06:00pm)
o Batch B - September 5, 12, 19 and 26 2015 (12 Noon - 04:00pm)
o Batch C - September 6, 13, 20 and 27 2015 (01:00pm - 05:00pm)
o Last week for test and Examination
• Course content:
o Module 1:
 Introduction to Digital Audio Workstations – FL Studio, Reason, Pro-Tools, Cubase and Sony Acid
 Usage of DAWs in instrumentation (beat making), vocal recording and editing
 Production techniques and effects – delays, reverbs, pitch correcting and software (autotune) equalizers
 VST Instruments and Plugins
 Electronic Music instrumentation
 Audio and Midi Editing
o Module 2:
 Studio Equipment and set up
 Sound Acoustics
 Studio Recording Techniques in Commercial Studios
 Microphone Techniques
 Basic mixing and mastering techniques
o Module 3:
 End of Course Project
• Conducive training and state of the art studio facility with analogue and digital studio equipment located in a serene environment for hands on practical
• Students can look forward to abundant access to our studio facilities both in class time and on project work, as well as work experience on professional projects
• Equips you with professional skills to become a sound engineer both in hardware and software operations
• Knowledge of various DAWs (Digital Audio Workstations)
• Each stream will be limited to a maximum of 10 students to maximize one-on-one time
• Internship opportunity for best student per stream
• Full assistance for students who wish to set up their recording studio and purchase equipment
• One year 70% discount on studio booking sessions for students yet to set up their studio
• Certificate to be presented to students on course completion
• Ideal for beginners and experienced professionals who require knowledge on up to date techniques
• Call to confirm space availability before purchase if you already have a batch in mind (space is reserved for ONE HOUR only after call)
• How to redeem:
o Send full name, Coupon details and preferred batch to info@jworldntertainment.com.ng
• Students are required to have a Windows laptop
• Training materials to be provided by Merchant:
o Home Recording for Musicians for Dummies by Josephking
o Portable USB Condenser Microphones
o Nanokeys and Nanopads Midi controllers for PC/IPads
o DAWs: FL STUDIO, CUBASE, REASON and SONY ACID
• Learn more about this business on www.jworldntertainment.com.ng
Qualification Awarded on Completion: Certificate
Facilities: High Tech Software & Hardware Gears for Practical Drills.
Exact Duration: 6 Months
Fee: N60,000.00 | Registration Fee - N5,000.0
Internship/Work Placement: Radio & TV Stations Across Africa.
Validating Body: IBEC / ICAE
Contact Person: JosephKing
Special and weekend classes are available as well as accommodation.

Location: J-World ntertainment Studio
Plot 18, Road 16, Ikota Villa Estate, Lekki, Lagos
www.jworldntertaainment.com.ng
+234(0)8063154192

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SPECIAL DISCOUNT ON RECORDING STUDIO BOOKING
We provide: Songwriter Demos, Singles, Entire Album projects, TV Commercials, Jingles, Movie soundtracks that are radio quality and ready for Air Play, album artwork, Rehearsal space hire, Sessions, Speech, Live recording, Musicians, Producers, Consulting, Video Production. We are the only studio in Lagos that offers free consultation in order to find an optimal and custom-tailored solution for your project and demo before actual recording.
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