Source: http://www.catalogue.i-naira.com/single-post/2016/05/18/Using-AIDA-Approach-to-Solve-Your-Marketing-Qugmire
Using AIDA approach, you can develop bankable marketing materials that are informative about your brand and product offering.

With AIDA approach you are 50% ready to hit the ground running with your product. This strategy will help yield the required result for your target customers (to desire your service offering) and eventually buy-in.

As an entrepreneur, you can never fail; we all learn lessons from ventures that did not yield the required result, correct our approach and execute again and again. Excuses are for those who are designed to fail. Remain steadfast at what you do, repetitive effort brings about institutional knowledge.

Accordingly, your acquired knowledge becomes your competitive strength in your chosen field.

You might think the principles of AIDA are applicable to marketing field only. We may not agree on that since the qualifying word is "customer". In many instances, the word customer applies to that entity or individual you have a proposition for/- dealing with at a giving point in time.

The question is : Isn't our lives defined by our need to sell ourselves? Ask yourself how that one girl you always wanted agreed to your proposition beyond the proposition of others. Among all the guys in the world, you as a lady singled out that one guy to fancy?
The point here is, he/she got your ATTENTION and INTEREST and this brought about DESIRE. This desire gave you the boldness to take ACTION to ask her out or accept his proposition. This is what AIDA stand for.

To buttress further, If you need your children to learn something, they are effectively your customers at that point in time, because you are passing on knowledge to them so that they can have a better life.

If you need your wife to be dedicated, you must present yourself as worthy of her trust.

If you need your business partners to remain steadfast with you, you must always do the needful in line with the agreed principles of engagement.

This is effectively what you do when you are selling to customers. You are sharing knowledge about your product; you are presenting your product as worthy of their trust; you need customers to use your product and continue to comeback for more; what you propose is what they get (no cutting of corners).
This is what AIDA represent in my playbook and I thought it was worth sharing with you.
Have a brilliant week ahead.
Kind regards and please be at liberty to share your thoughts on the AIDA subject matter.