*THE "B.O.D.M.A.S RULE" OF BRANDING!!!*

Hi y'all
Have you ever asked yourself why there are many brands out there and yet very little are making sense?
Why do we have "look-alike" brands everywhere?

The simple answer is because building a breakaway brand, that will not be a 'me too' brand involve some level of work and understanding about how brands are created and built into greatness..

Take for example brands like Apple, Nike, Guilder, CNN, and even our own Channels TV....

Why do you think these brands stand out from their colleagues within the same category?

The simple answer is because they understand how a brand is built into a breakaway status....

The obvious question that should be on our minds therefore is what are these methods,rules, techniques etc to build a brand into a breakaway status?

Follow me on this journey!!

Building a brand is a very interesting journey that requires guts, expertise, creativity, and a high level of risk. Therefore, for a venture of this magnitude one needs to be prepared to follow some steps, modifying even some as you go along the humongous and turbulent voyage....but it is a journey worth experiencing.

So what are these steps to follow?
Let's all rise as we behold the *B.O.D.M.A.S RULE*
*B*--- *Brand truth*
*O*--- *Originality*
*D*--- *Distinct*
*M*-- *Managerial surport*
*A*-- *Advertising*
*S*-- *Sustained consistency*

There you have it .....those are the tricks those big brands got right that got them to become a category leader in their various spheres......

Deep explanation of these steps will be given in my next post

*anticipate*