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Nairaland Forum / Science/Technology / Phones / Nigeria Remains The Most Mobilized Country In The World (869 Views)
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Nigeria Remains The Most Mobilized Country In The World by Dalek(m): 3:25pm On Sep 20, 2017 |
According to a recent report released by Twinpine Networks, a premium mobile advertising network, Nigeria has retained its position as the most mobilized country in the world. Mobile penetration in the country increased from 40 percent recorded last year to 74 percent this year. 81 percent of the mobile traffic in Nigeria comes through mobile compared to India and South Africa, which has 79 percent and 78 percent respectively. With the growing number of mobile phone users in Nigeria, it is not out of place to say that Nigerians are mobile-obsessed. This is due to the fact that almost everyone in the country, which includes those in the rural area, has a phone. People who don’t have electricity in their homes look for ways to charge their phones. The power bank market in the country is also a growing market because people need a mobile backup charger to charge their phones. Businesses in Nigeria now make use of mobile advertising to advertise their businesses instead of making use of the older way of using billboards, which actually costs more. The report titled “ 2017 Nigeria Mobile trend report” also revealed that there are 91.5 million unique mobile users in Nigeria out of an estimated 192 million people. Usage of multi-sim phones The report revealed that Nigeria is the country with the highest number of multi-sim phones in the world. The number stands at 66 percent followed by Bangladesh and Tanzania, which stands at 63 percent and 53 percent respectively. Online activities that Nigerians engage in weekly Social media is the most popular activity that Nigerians engage on followed by using search engines, checking emails and watching online videos. Mobile commerce trend in Nigeria The report showed that 63 percent of all M-Commerce orders in Nigeria come from Mobile. The top three products that Nigerians use their mobile phones to buy are mobile phones, beauty and perfumes and women’s clothing. Surprisingly, the report revealed that more men shop online than women. 61 percent of mobile shoppers are men while 39 percent are women Type of app that Nigerians pay for Most Nigerians hardly pay for apps but the report revealed that Nigerians who paid for apps paid for game apps followed by music and entertainment. How many Nigerians use mobile banking app According to the report, about 71.5 percent of Nigerians use a mobile banking app. The benefits of using mobile banking apps are numerous. 63.6 percent of them use it to transfer money, 47.3 percent use it to purchase airtime and 42.7 percent use it to check their account balance
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Re: Nigeria Remains The Most Mobilized Country In The World by Dalek(m): 3:40pm On Sep 20, 2017 |
more.... https://venturesafrica-com.cdn.ampproject.org/c/venturesafrica.com/nigeria-remains-the-most-mobilized-country-in-the-world/amp/ cc: mynd44, lalasticlala
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Re: Nigeria Remains The Most Mobilized Country In The World by lastbaff(m): 6:21pm On Sep 20, 2017 |
Hmm... Good to know. |
Re: Nigeria Remains The Most Mobilized Country In The World by olarababi(f): 7:27pm On Sep 20, 2017 |
In a layman's language, someone should explain this |
Re: Nigeria Remains The Most Mobilized Country In The World by Elzoem: 8:06pm On Sep 25, 2017 |
"Businesses in Nigeria now make use of mobile advertising to advertise their businesses instead of making use of the older way of using billboards, which actually costs more" As much as this is true, Billboards ad keeps advancing as the world modernizes. Theres nothing old about billboards ad. for example if you visit www.outdoors.ng you will noticed the advancement and convenience they have made to billboard advert |
Re: Nigeria Remains The Most Mobilized Country In The World by Joel3(m): 10:31pm On Sep 25, 2017 |
the statistic is faulty. there are more Nigerians who use more than one smartphone. it has not penetrated enough yet. maybe 50years to come |
Re: Nigeria Remains The Most Mobilized Country In The World by sogodihno: 1:44am On Sep 26, 2017 |
it's expected |
Re: Nigeria Remains The Most Mobilized Country In The World by NCP: 6:06am On Sep 26, 2017 |
Inaccurate stats.
False information.
Unreliable Research. Just Kwantinue the misinformation and false hopes....
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