Story matters. In fact, the backbone of a strong marketing strategy is a clear communicated story because people prefer investing in a human instead of a company.⁣
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Have you noticed that most companies don't advertise their products aggressively anymore? They will rather share a story about a person who struggled and overcame challenges.⁣
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Once customers hear and watch those stories, they become connected to the company. ⁣
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For instance, Dove is constantly releasing campaigns on how all women are beautiful no matter their size, shape or color. When I step into a store for skincare products, you bet I go straight for dove because I connected with their brand story.⁣
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What is your brand story? How do you boost the happy hormones in your target audience?⁣
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My brand story is to make technical aspects of business easier for entrepreneurs - ranging from content creation, social media, website management, how-to tutorials and so on.⁣