YouTube has over one billion viewers daily. In fact, it is the go-to platform for most 18–49 year olds. It has a wider and more direct reach than any cable TV channel. It has made video content easily accessible across all mobile devices. You don’t even need to have the best internet connection to view it. That and the open publishing platform are what have made it so popular.

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But enough about YouTube. Let’s talk about your business. Specifically, let’s discuss how YouTube ads can help grow your business. But before we get into that, first let’s look at what YouTube ads are.

What are YouTube Ads?
YouTube ads are the adverts that play before and during your videos. They are also on your home page. But what makes them so special?

In-Stream Ads
In-Stream ads are the ones that pop up before the start of the video you are watching. You can also opt to play these ads during a video that is being watched. The viewer has the option of skipping the add after the first 5 seconds. That means you get uninterrupted attention of your target audience.

In-Display Ads
In-Display ads are the ones that show up in search results, home pages, and watch pages. These are more traditional in nature. The ad image appears on the audience’s screen, with up to three lines of text. The targeted audience is redirected to your ad video only if they click on the image.

How Can YouTube Ads Benefit Your Business?
This is the real question you need to be answered. In what ways can YouTube ads benefit your business? There are a lot of benefits of YouTube ads to a business. But to truly benefit from ads, you need to focus on the content. Your ad needs to resonate with your target audience. If it doesn’t, it will be a waste of your marketing efforts and resources.

Video is More Effective
Offers Instant Feedback
Resonates Better with Target Audience
Offers Adjustability of Strategy
Better Measurement of Success
Offers the Opportunity to go Viral
It's Cheaper
Campaigns Can Last Longer
Offers Better Customer Targeting
Ease of Access


#1. Video is More Effective
The simple fact is that we tend to be more receptive to information in video format. That might have something to do with the fact that watching videos slows our higher brain functions. With slower brain functions, we are more susceptible to suggestions. What’s more is that we accept the information as being true, easily.

#2. Offers Instant Feedback
YouTube allows viewers to comment on videos and ads. You can use that feedback to connect with potential consumers directly. Traditionally, companies pay out huge amounts to focus groups and other feedback alternatives. With YouTube ads, you can get that feedback for free. But there is something you need to be aware of. There are risks to consider when you are interacting directly with potential consumers. You need to maintain professionalism no matter how difficult a person is being. If you take comments personally, it can result in a marketing disaster.

#3. Resonates Better with Target Audience
YouTube ads can help you make a connection with your target audience. You can get creative with your ads to connect better. If you can form a connection with your audience, you can get them to buy from you.

#4. Offers Adjustability of Strategy
Marketing strategies don’t always work like you expect them to. With traditional advertising, it takes time to realize that the strategy isn’t working. And by then it is too late and too costly to adjust it. But with the quick feedback and measurements that YouTube offers, you can adjust quickly. Adjusting marketing strategies mid-way can help you save money. Additionally, your target audience will see that you took their feedback seriously. That can help build customer loyalty for your company.

#5. Better Measurement of Success
Traditional advertising lacks in providing you with measurable feedback on your ad. But YouTube can give you instant feedback, not just from viewer comments. YouTube has a lot of tools built in that you can use to measure how successful your ad is.

#6. Offers the Opportunity to Go Viral
Going viral is a dream for any marketer. YouTube makes it easier for you to go viral by allowing viewers to share ads. If your content is good, you have more chances of being shared by your target audience.

#7. It's Cheaper
No doubt that YouTube ad space is cheaper than traditional ad space on popular channels. So in addition to those cost savings, you can also save in production costs. YouTube ads are not like TV commercials. There is a lot of innovation and creativity involved. So you can create a more appealing ad for far less money.

#8. Campaigns Can Last Longer
Since YouTube ad space is cheaper, you can likely advertise for longer. And YouTube also has a feature that can leave your ad running until you decide you want to stop.

#9. Offers Better Customer Targeting
YouTube, like most social media platforms, can help you target your exact audience. Unlike traditional TV advertising, you can select video genres you want your ads to be shown in. Additionally, you can select things like location, age, really anything you want. Or you could target a wide range of people. You can customize your audience as you like.

#10. Ease of Access
YouTube has the most potential out of all marketing channels. That is because it is the most popular video platform in the world. It has more than a billion unique viewers each day. You can use their success and convert it into your own.

Conclusion

YouTube ads are the latest trend to hit the marketing world. With a little bit of creativity, even services like Cox customer care can advertise on YouTube. If you have a product or service you want to be advertised, YouTube is one of the best options.