I presently have funds to start up a business but I’m finding it difficult to decide which market to venture into.

I’m currently contemplating between a baby essentials store or household items.

Please kindly suggest, which is more profitable and viable.

baby essentials are more profitable if u stay in rich neighborhoods, but if not go for d other ,poor man does not have anything to do with baby essentials but may need any other commodity.
if u stay in places like vi, maitama, asokoro, ph city, just 2 customers in baby essentials , u are made

stankezzy:
baby essentials are more profitable if u stay in rich neighborhoods, but if not go for d other ,poor man does not have anything to do with baby essentials but may need any other commodity.
if u stay in places like vi, maitama, asokoro, ph city, just 2 customers in baby essentials , u are made

Thanks for your suggestion.

In your opinion, besides location which other factors (criteria) should one consider before venturing into baby essentials business. Thanks