In this article you are going to learn how to make a professional video promotion for your business and to also discover where you can find professional that will produce a high quality video promotion service for your business. I encourage you to take out time to read to the end, you will thank me after doing that.
In the past text, fax, flyers and exhibitions are the tools used for promoting businesses. As a matter of fact, then, it was the newspaper and paper magazines that were the Centre of attraction. When companies wanted to make advertisement for their products they use print magazines and newspapers and similar media; Videos were used in the entertainment industry alone, not so in the business world. However, in recent times the story has changed; videos are now the most effective tools for promotion of products and services they are both entertaining and informative and also because they are both audio and visual. Videos have been said to be still pictures in passing successions with respect to time. Videos are capable of catching and sustaining attention. They are a media potential customers will connect with more easily and more memorably and this is so because two senses are involved, the eye and the ear all at the same time.
It is important to also say that the advent of social media (otherwise known as web 2.0) has made it easy to spread business promotional activities. Over the years videos have out-performed textual and imagery forms of communication. Here below are the steps you can use to make a very powerful and professional video advertisement for your business.
1. Scripting:
Here, you are expected to have a well written script you want to record in your promotional video. Note that the script is supposed to be well written and edited because that will be the beginning of a successful promotional video; if the script is not well written in good English and coherent, the video will have no content at all and this is something you do not want to play with. Some people do not want to bear the headache of writing a script and so they pay others to do that for them.

2. Rehearse the script:
It has often been said that practice makes perfect. After taking the pain to write your script or pay someone to do that for you, you need to rehearse the script and get familiar with the content; consume and personalize it so that you can flow naturally. Usually it takes memorizing for very short videos. Find less busy time when rehearsing your script and endeavor to remove any forms of distractions during your rehearsals. Here you mind your intonations and your pronunciations. You should ensure that your words come out very well so that your listeners are not left in doubt as to what words you are verbalizing.

3. Set the scene:
The scene here refers to the environment or the ambience you want to use to record your video. The scene will be decided by the script and the product you are promoting. For example, your ambience can be a natural background, green grasses, office, nature, etc. Decide whether it is natural background that you want to use or some form of background such as garden, room, waterfall etc. Ensure there is adequate lightening at the place so that the video have adequate light. In a study carried out on pin-hole camera, there are seven colours of light namely: Red, Orange, Yellow, Green, Blue, Indigo, and Violet. The likes of black and white are not colours, they are referred to as pigments.

4. Camera:
Ensure you set your camera well no matter the type of scene you want to use. Set the ISO of your camera, the resolution and the aperture. Let me quickly say that all these will be dependent on what you really want to achieve with your video. You also want your camera lenses to be clean and not stained with some kind of spot or oil. It is a common knowledge that good times to record videos are more and evening hours.

5. Shoot your video:
Here, you begin to set your video on the stand and record the whole stuff. It is always advisable to use a camera stand than merely holding the camera by hand. This is so because there might human errors due to shaking of lack of body balance. Some cameras have rollers at the foot while others do not. Depending on what you want to achieve you may use either of the two. Sometimes there might be need to use a crane for the shooting.

6. Editing:
After you must have finished recording your video, you should have your computer set for editing. Editing is quite important because it is through editing that you could add text layers, background, background music, color blend, voice mixing, removing unwanted aspects of the video. When you finished editing, you can then export your video based on the format and the resolution you want to have. There are many video editing software like Adobe firewall, premiere pro, Pinnacle etc., you choose the one you are most comfortable with.

You may be empowered with this knowledge but as a beginner who has a limited knowledge and experience but video recording work to do, I will recommend you give the work to the professionals while you keep learning pending the time you will be able to do everything on your own. For me this is what I did when I was a beginner like you. I used this strategy to give my client top notch promotional videos who think I am the one producing it not knowing that I use to contract it to the guys. To learn about where to find a video recording service for your business click the link below https://www.fiverr.com/sugabsen/be-your-video-spokesperson-with-a-natural-background