Hello today I'll be teaching you how to convince any customer to buy your products in less than 2 minutes using video testimonials, I don't know if you're aware of video testimonial before but if you have not been using it for promoting your business, you have been missing a lot.

A video testimonial is an advertisement concept whereby a customer shares his or her experience while using your product or services through videos, if you don't get the idea below is an example of a video testimonial

https://www.youtube.com/embed/tOwjEOt1zYU


Now that you have seen a video testimonial, let's see how it works, how to create our own video testimonial, and how to use it to promote our business.

How it works

To be sincere video testimonial is one of the easiest way to communicate with a new customer without having to stress yourself, what most marketers don't know is that most customers don't trust brand or their products at first, especially new products , instead they always look for somebody that have used the product before, to give them an insight of how the product works and also to give them an assurance that the brand is genuine, and most customers are always convinced after watching a video testimonial because they believe that the person speaking, must have used the product before, and according to research people tend to react to videos more than text, this is why you should use video testimonials.

Now that you know what is all about and how it works let's look at some common questions people ask when using video testimonials to promote their products.

Do I always need a customer to do the video testimonial for me.

Honestly the answer is no, but convincing a customer to do it for you is ok, but you see, it is not always easy that's why I don't advise people to do it and most customers don't even feel like doing it, because most of them feel you're wasting their tim.

so you don't need any customer to do this for you, you can do it on your own depending on your company's budget.
How much does it cost to produce a video testimonial.

Like I said before, it depends on your company's budget, for instance if you're working on a low budget you can decide to use one of your employees all you just need to do is to rent a camera or hire a video editor but if you are working on a high budget you can decide to rent a professional to do the video testimonial for you so it all depends on your budget.

But personally I will advice that if the company is just coming up, is better to go for the low-budget video testimonial, experiment with it see how it works before stepping up your game and hooking up with a professional.

How effective is video testimonials?
It is very effective depending on how you go about it, please do note, that when creating a video testimonial there are some outlines you need to follow there are some questions your customer or the person doing the testimony needs to answer.

This should be the questions that most new customers always want to ask so your video testimonial should be able to answer those questions and give the appropriate answers without these guidelines being followed your video testimonial will be less effective and unfortunately lose its value.

Now that we have covered some of the questions most people ask when venturing into video testimonials, let's look at how to create an amazing video testimonial that sells within a minute.

How to create an amazing video testimonial.
You can also check out my guild on How To Build Your Network Marketing Business In 6 Days

Like I said before, when you are creating a video testimonial, there are some guidelines on blueprints you need to follow and there some questions you need to answer as well, so I'll be sharing those guidelines and questions below.

For you to understand it better I will be breaking it down into three stages which is

The pre-production stage
The production stage
The post-production stage

This guide contains what you need to do in the three different stages so that you can be able to come out with a blockbuster video testimonial let's start with the pre-production stage

Pre-production stage
At this stage, all you need to do is to make the necessary preparations for the production of your video testimonial, which involves steps below.

Prepare the questions with anticipation
Just like every other video, your video testimonial needs a script it might not look like a movie script, but the kind of script you need here is a series of questions which you will ask the person giving the testimony, now I know you might be asking yourself "what kind of questions am I supposed to ask"

Don't worry I'll explain it to you, the types questions you should be asking are questions that lay emphasis on "WHY?"

This this is the kind of question that makes people curious because to gives the reasons why they should try oh your products.
examples of such questions are

What prompted you to consider this product?

What was the problem you wanted to solve?

Was there an obstacle that might have prevented you from buying this product?

Were you reluctant? (This question can help you discover an issue you might not have considered.)

How has the product affected your business?
What features do you like most?

Can you name three other benefits?

Would you recommend the product? If so, why?
Is there anything else you want to add?

This is what the average customer wants to know, and these questions being answered by another customer will definitely leave them convinced.

Now let's look at another trick

Send the questions to the interviewee

Now that you have prepared your questions down, the next thing for you to do is to send it to interviewee( the customer that is being interviewed), give them time to review the questions and answer them according to their own experience if there's any.

please note it is very advisable that the customer or the person that is being interviewed should have at least use one of your product, so as to have first-hand experience on how your product or service works.
Give them time to practice the questions and answers.

production stage

Now the production state has to do with everything that concerns the shooting of the video, you don't just pick up your camera and start shooting a video testimonial, there are some things to keep in mind and I will show you

Look For a Filming Location

Choosing a good location for your video is very important because it is the location that will portray the personality of the customer and this can help you win more sales, let's say for instance I want to do a video testimonial for my software company a good location for my video might be an office with a lot of computers.
Use good equipments

Now depending on your budget it is advisable for you to use good equipments to shoot your videos, because most people will not take you serious, if your video is unprofessional, so you should look for quality video cameras, microphones, lighting, or better still contact a good photographer.

Post production stage

At this stage most of the Work has been done already, you should be focusing on editing and promoting your video testimonial, let's check out how this can be done.

Editing your video testimonial

You can also check out my guild on How To Make 10x Money Selling Oriflame Products

At this stage all you have to do is to edit your video, If you are doing this yourself, make sure you did not alter the original words of the customer, and try to add, images and text to the video to make it look professional, and please don't forget, always try to keep it short, highest 3 minutes.

Promoting your video testimonial

Oh wow, you just created your first video testimonial, now it's time to promote it, you can share it on your site, on your social media accounts, YouTube channel, or you can use the most effective method, which is promoting your video testimonial through Facebook and Instagram ads, if you don't know how to setup Facebook and Instagram ads you can check out buffer.com guild "The Complete Guide to Getting Started with Facebook Ads" or you can contact us, I will set it up for you at very affordable rates.

You can contact our dedicated social media advertiser now if you want to get started.
www.mycareerblogger.com.ng

Please if you like this tutorial you can drop a comment or share it thank you.

This is a piece from www.mycareerblogger.com.ng
Kindly visite my blog, to get amazing business articles, to motivate you.

Please the mode should help me move this to the frontpage, you don't know who needs to see this!