Hello fellow nairalanders! i am a brand identity developer and designer, i just left a clients office in v/i feeling a little low, why? here is the reason, the company needed to rebrand and restrategise so they called me in, i did two lovely logos and brand concept which they loved on giving them a quotation they started telling me that the logo was too expensive and that the last person that did their former logo did not charge them anything and i felt why wud a brand company not charge for a logo? so my fellow pips here is what i want to find out,

1, how do you charge if you are developing a brand identity for a company?

2, do you charge per service if you are branding a company e.g logo seperate, brand stationeries different, website different etc. or do you make it a total package stating how much it cost for one of each?

3, how does a growing company like mine break in on d big clients?

thanks

Hi,
I would recommend that you have a pre-determined pricing for your ident work and that you should seperate the pricing that way it doesn't get hazy when you are asked for a particular service but you can also create a package that sums it all up but in doing everything, you should seperate the website from the package that should be a package on its own.

Be bold and stick to your pricing, initially it won't be easy but as u hang in there, the people that can pay will show up then to get into the large clients just do good work and have great customer service and pray well and you will definitely make it.

Guy na big lie oooo they gave someone same thing to do, maybe the person charge less than you charge thats the problem thats my own little quota, but follow gmagro advice.

I would like to tell you that, don't stress yourself getting demo's of work done just make sure you've concluded and they are willing to give you the job to do alright

Thanks gmaro & smartsoft, u views and advice has been noted. u guys are great!