With the recent events in the world, businesses are collapsing, and workers retrenched because these businesses cannot keep up with the latest challenge. However, for small businesses, this could be the best time to thrive.
With the right marketing strategy, any small business can thrive as they can leverage the current situation in the world. To help small business actualize this feat, we have created this marketing guide. If you are coordinating a small business, you can discover new strategies that can revolutionize your business.

Interestingly, these strategies are low-cost digital marketing strategies you can implement on your own. If you use them correctly, you will achieve growth and build your business to a global audience. Each strategy contained here is walkable; that means you can invest in it and see progress in your effort. The costs are also scalable, which is something you need to consider.
However, if you have a tangible product, service, and a sales funnel to facilitate an increased traffic count to your landing pages and websites, then the strategies in this post offers:
• A starting point
• A place to continue growing
However, we do like to recommend that you learn the capabilities of digital marketing as a small business before outsourcing. Notwithstanding, we know that it is hard for most small business owners to have the skills needed to use all strategies, which is why it is preferable to outsource to professionals.

Digital Marketing Strategies for Small Businesses

Before we talk about key digital marketing strategies for small business, it is important to note that to use any of these strategies; you need a landing page, a website, or a social media profile. Additionally, you need some funds to get started unless you have the time to learn each strategy.
Here are the digital marketing strategies for your small business. We will cover each strategy briefly, but subsequently, in another post, we will explain them in details. Therefore, what you find here is an introduction.

Content marketing
Search engine optimization (SEO)
Social media advertising
Website Analytics
Video Marketing
Affiliate Marketing
Influencers
Email Marketing
Search advertising
Local SEO

Content Marketing
The first online digital marketing strategy for any small business is content marketing. Besides being the first digital marketing strategies in our list, it is the easiest to undergo since it involves telling the world about your brand or product and services. Content marketing is essential because it makes it easier to share your brand.
While some business owners can resonate with how important content is, we have businesses that still undermine the importance of content marketing. The fact remains, it is hard to run your online business without content. Content is the soul of your business; it is what gives life to your business and attract customers.
Nevertheless, a lot of small businesses tend to mistake what content marketing is all about. This has led to misconceptions as to what content marketing entails. Hardly will you find a simple definition of what content marketing entails. This has lead to several misconceptions about content marketing.
Nevertheless, here is a perfect definition of content marketing according to Sonia Simone, “Content marketing is the strategic creation of text, imagery, audio and video that delivers relevant and interesting messages to a customer, prospect or at the same time paving the way for a sale.”
Content is essential; it is the breath of all other strategies. Content is where all other strategies evolve. You cannot downplay on content marketing and expect to win in this game. Think for a moment every post you publish, every advertisement you create, each product review or description you create, are all content.
Content comes in various format; whether you are using text, infographics, video, images or audio, they are essential to your marketing strategy. Content is like the air you breath; without it, you can’t survive the online game.

Here is the secret a lot of small business owners don’t know – if you invest your time and resource into content creation, you make it possible for other digital marketing strategies to become cheap and unique. With this, you can discover new opportunities to drive leads and sales.
That will be all for today. Remember, content is not about quantity but quality. Ensure to use different content formats when building a content marketing strategy.
You can read the complete post 10 Digital Marketing Strategies For Small Businesses

You can learn the best content format for your content marketing strategy