Whatsapp is a popular application for instant messaging, with over 2 billion active users worldwide. It has specially integrated into Indian society and has become synonymous with texting. Whatsapp in India has more than 340 million active users daily, which is more than double than any other country. The only country close to India is Brazil, with around 100 million users. Therefore, more and more indie organizations realize the potential that WhatsApp business API has. Integrating WhatsApp messaging API with your websites, apps and eCommerce platforms has a host of benefits. It makes your customer care and notification management much more uncomplicated and gives out a great brand image. If you are unfamiliar with Whatsapp API, It is a platform created by WhatsApp to help businesses leverage the rich texting platform they have created and the billions of users worldwide. Moreover, Whastapp also has a phenomenal response rate and a speedy response time on average.

How to leverage Whatsapp API for eCommerce platforms

To acquire new customers.
Whatsapp API can be integrated with your eCommerce websites and thus, can create a rich inquiry experience for the user. With chat bubbles and notification opt-ins, you can maintain direct contact with new and potential customers. These customers also experience a familiar and trusted texting experience through WhatsApp and therefore reflect that trust and familiarity to you as well. Whatsapp also has rich media with images and videos so you can display offers and marketing campaigns in visually appealing and inviting ways.

To offer a great post-purchase experience.
Once you have converted a potential customer into an existing customer, WhatsApp still directly converses with the customer. Moreover, as a customer, I appreciate receiving order updates and order tracking in one easy to use space. You can send direct messages to the customers on WhatsApp. They will receive rich media stating their order status and all other details, including order ID and transaction ID. One can even send real-time delivery updates through WhatsApp. It is also a great platform to get direct customer feedback and send personalized suggestions for products that the customer might want to buy.

To integrate customer care and Whatsapp
Customer care is also imperative for any business, and excellent customer service reflects onto the brand in a shining light. Whatsapp Messaging API facilitates your customer service team by providing them with saved replies, categorising the customer complaint, and redirecting it to the correct executives. Streamlining the operation a lot by automating most of the process and focus on the quality of your service.

Pricing
Whatsapp Business that initially launched for free has started charging it's API users for its services. The use of Whatsapp Business API will not be charged for the first 24 hours of a user sending the business a message. After that time has expired, Whatsapp business API Pricing is set anywhere between 0.5 cents to 9 cents depending on the message type, region and some other aspects as well.
Whatsapp Business API is offered by Facebook's partner Sinch. You can learn more about them and contact them on the link below https://www.facebook.com/business/partner-directory/search?solution_type=messaging&platforms=whatsapp&id=2357596414274628&section=overview

Use Sendchamp Whatsapp API

1. Send OTPs, Notifications (Payments, Alert, Ticket, Order)
2. Engage your customers (Customer Support)

Sign up here https://sendchamp.com/