Big Brother Naija (BBN) is Africa’s biggest TV reality show adapted from the Dutch Big Brother franchise. The show live-streams the activities of 20 contestants called ‘housemates’, who live in an isolated house for three months. It first premiered in 2006 as Big Brother Nigeria and was rebranded as Big Brother Naija (BBNaija) in its second season in 2017.

BBNaija is a massive hit among African viewers and enjoys acceptance as a household entertainment program. More than 50% of viewers are Nigerians; 30% are South Africans; while the rest are from Ghana, Botswana, Namibia, Uganda, and...more...https://alabiansolutions.com/blog/why-fintech-companies-are-sponsoring-bbnaija/