Social media advertising is quite tricky. It may seem all rosy until you start spending money with nothing to show for it. When you use the correct LinkedIn ad, you can guarantee that your brand's voice will be heard. There are millions of users on this site, and each of them has the power to impact business decisions. To get these people to take action on your business, you should use a suitable format.

This article helps you discover the available ads type and what they can help you achieve. Here are the various advert placement option available to advertisers:

Sponsored messaging
Sponsored messaging is a feature that allows you to advertise directly to LinkedIn members in their inboxes. Note that the site has a limit on the bummer of members to receive the message monthly. For example, a member of your target audience wouldn't receive your message twice within a short time frame. Many companies interact with their prospective customers using this type of LinkedIn Ads.

Text ads
Text ads appear at the top right-hand side of the app's desktop feed. If you're looking to build strong leads with a professional audience, then you should try this one out. This ad is cheaper and reaches a wide range of audiences concurrently.

Sponsored content
Sponsored contents are also known as native ads that appear on your target audience's news feed regardless of whether they're using desktop or mobile. LinkedIn calls them promoted ads to differentiate them from regular content. These advertisements come in the form of images, videos, or carousels.

Dynamic ads
Dynamic ads are personal and speak to your audience personally. When a dynamic ad pops on a member's feed, their title, employer's details, and photo are reflected. If they find it too personal, they can hide the facts. The common types of dynamic ads are follower and sponsored ads.

Conversion ads
This method of advertising concerns people who want to generate leads or sell their products. This type of LinkedIn Ads helps to inspire more visitors to download your book, sign up for your weekly newsletter, or purchase a product. If your company is a recruitment agency, it spreads the word to job applicants about an opening in your organization.

Awareness ads
Awareness ads get your brand information to the right ears and ensure that your audience tks about your product and services. It doesn't necessarily compel them to buy, but more people are exposed to it by analyzing and talking about it. This method is an impression-based campaign that results in increased views, more followers, and greater engagement.

Conversation ads
Conversation ads give you the freedom to choose how you want your advert to go. When you start a conversation, your audience can choose a response that suits them. You can showcase your product and services while encouraging your readers to sign up for your service or purchase a product. Regardless of the LinkedIn Ads pattern you choose, ensure that you find the right audience and publish the perfect content. Doing so consistently is one sure way to meet your business goals in no time.