BRT BUS ADVERTISING IN LAGOS STATE

BRT Advertising in Lagos

Advertise in Lagos with BRT Transit Bus Advertising

Lagos is known for BRT Bus Advertising. Lagos is home to over 20 million people making it the biggest city in Nigeria. The young, dynamic and upmarket Lagos audience is highly valuable for advertisers, making it one of the most attractive audiences around.

Why use BRT Bus Advertising?

Over 20 million people in the mega city of Lagos have seen BRT bus advertising in the past week alone, and with over 20 bus routes across Lagos, you can position your business, brand, product & services in front of your ideal audience, customers in style!

91% of Lagosians can recall a BRT bus ad they have seen.

Your company’s message will be directed to your customers through BRT Bus Advertising; it’s local, it’s targeted and can communicate your message to a large and valuable audience in Lagos quickly and affordably.

Your business will get an unmissable advertising campaign, driving past your potential customers, audiences, all day, every day, telling them what you’ve got and where they can find you.

61% of consumers had seen BRT bus ads in the last 7 days.

Works well as a stand–alone medium or in conjunction with other media.

BRT Bus advertising is proven to extend reach amongst light TV viewers, typically younger and more upmarket audiences. It also broadens coverage with Press and provides a visual element to Radio campaigns. As a broadcast medium, there’s hardly an audience that buses cannot deliver in huge numbers.

BRT Buses are the largest form of transport, transit advertising on the high streets of Lagos state and offer the greatest variety of creative formats and media. People’s proximity to BRT Bus sites and their dwell time gives BRT Bus advertising even greater impact.

Did you know? – Facts about BRT bus advertising media in Lagos

The average Bus covers over 700 miles every week, advertising your message to new audiences on the move every day.
91% of Lagosians can recall a BRT Bus advert they have seen.
1 in 4 BRT Bus adverts go through the most affluent and highest retail spending individuals in Lagos mainland and island.
84% of Lagosians prefer BRT Buses with advertising.

Lagos BRT Buses are an iconic symbol of Lagos state, it is synonymous to Lagos state alone.

To discuss what a BRT bus campaign could do in terms of promoting your business, brand or product feel free to get in touch with the Symmetric BRT Bus Advertising team!

Contact Us

Call/ Whatsapp us today to discuss more about your BRT bus advertisement in Lagos.

CONTACT:
Symmetric Communications.

EVERYTHING YOU NEED TO KNOW ABOUT BUS BRANDING ADVERTISING IN LAGOS, NIGERIA

If you want to spread the word and get people talking about your brand, you go with one of the oldest and most enduring forms of advertising — out-of-home. You simply can’t ignore OOH. It includes everything from billboards and posters to displays in airports, shopping malls, and transit vehicles.

Now, can you guess one of the most impactful forms of out-of-home media? You might be surprised to learn that it’s transit advertising. According to the American Public Transit Association (APTA), transit advertising generates over half a billion dollars, reaching up to 83% of commuters on weekdays and 69% on weekends.

WHAT IS BUS ADVERTISING?

Bus advertising (often referred to as “billboards on wheels”) is a form of transit advertising that belongs to the out-of-home advertising channel. Transit advertising refers to any promotional materials that aim to catch customers outdoors or when they are not at home. It is a form of OOH advertising where advertisements are placed in or on modes of public transportation or in public transportation areas. Examples of transit advertising include ads placed on the sides of buses, trains, and taxis, inside subway cars and bus stations, and near train or bus platforms.

WHY USE TRANSIT ADVERTISING?

Bus advertising markets to consumers in a direct and easy-to-understand format. The advantages of placing advertisements on buses include:

Ads can’t be turned off like a TV or digital ad
Unlike radio ads, transit advertising reaches drivers and passengers no matter what radio stations they’re tuned into
You reach a wide variety of audience
There are a variety of ad sizes, locations, and creatives to choose from
Geographic Targeting
Bus advertising delivers clear messaging that centers around food, hospitality, fashion, upcoming events, listings, lifestyle branding, and many other areas. You see these messages wrapped around a bus, used in bus shelters, and inside the vehicle to give consumers a reason to look.

If your ads are inside a bus, you have a captive audience in the passengers for the duration of their ride. For external ads, you’re within range of passing cars, pedestrians, and bus riders for more extended periods when at stoplights, at bus stops, and stuck in the periodic traffic that’s inevitable along most urban bus routes.

HOW EFFECTIVE ARE BUS ADS?

This OOH advertising channel is so effective because of its extensive reach aimed to target just about everyone within eyesight. Furthermore, bus advertising effectively reaches both men and women of varying age groups and is not generally gender-based. The ads are for everyone to see!

If you commute, are a public transit patron, or a walker/driver in city neighborhoods, you’re not a stranger to bus advertising — there’s no way around it. A bus is essentially a moving billboard, following commuters, pedestrians, and drivers throughout the day, providing far more exposure than a regular billboard could. Therefore, exterior bus ads can generate a mass reach very quickly.

A bright, colorful design with short copy makes or breaks a bus advertisement. If it’s not immediately eye-catching, passersby won’t glance back at it. The goal is to make a lasting impression that viewers can recall later. Fortunately, most exterior bus ads follow this rule and effectively communicate with their audiences.

HOW DO YOU ADVERTISE ON A BUS?

Bus advertisements are produced on digitally or screen-printed transit vinyl. Advertisers can purchase space on the inside of buses or the outside.

Learn how to advertise on buses in five short steps.

1) Choose the cities you wish to target

Most large, medium and small metropolitan areas across the country have a bus system.

2) Calculate your budget

This critical step will determine the ad formats you choose. Marketing experts generally recommend allocating about 10% of a company’s total annual revenue to advertising. Of that amount, about 30% to outdoor advertising, 40% of which should go to bus advertising. Although each organization’s budget is different, it’s important to realize that a certain amount is suggested to see results.

3) Pick the bus ad formats that best suit your needs and budget

Various formats are available for bus advertising. For example:

King and Queen Signs are displayed on the exterior sides of the bus
Tail Signs are placed on the backs of buses
Interior Cards are displayed near the ceiling on the interior of buses
Bus Wraps are ads that cover the entire bus with a specific theme for the ad campaign (e.g., upcoming movie premiers)
4) Choose a start date and advertising duration

Pick a start date that coincides with the launch of a new product or service and/or with the beginning of other advertising formats (e.g., radio ads). It’s a good idea to book bus ad space early because space tends to sell out, particularly in the third and fourth quarters. The first and second quarters are generally more available.

Also, remember to choose an advertising duration. The minimum duration is four weeks. The recommended duration is 12 weeks, proven to provide better results for most advertisers.

5) Contact a bus ads company for a quote and availability

The last step is to contact a bus advertising company to get a quote and check availability. Symmetric Communications can coordinate the bus advertising space, production, and installation in cities throughout Lagos, Nigeria.

HOW MUCH DOES IT COST TO ADVERTISE ON A BUS?

Advertisers utilize bus advertising because they are guaranteed a great reach at an affordable cost, depending on size, area, and longevity. The recommended minimum spend is:

HOW DO YOU ADVERTISE YOUR BUSINESS AT A BUS STOP?
A common misconception is that bus stop and shelter advertisements are designed to reach people who ride the bus. However, bus shelter advertising serves as a small billboard to grab the attention of vehicles and passersby on the sidewalk.

Advertising at bus stops is an excellent way to target a local audience. You know that everyone who views a bus stop ad lives, works, or commutes in close proximity, so there is no uncertainty about geographically targeting specific groups. As a bonus, bus stop ads are easy to customize for different regions to make them more relevant.

HOW DO YOU ADVERTISE ON A BUS BENCH?

Many companies overlook one advertising option — the space available on bus benches. The front of a bus bench has room to hold a rectangular advertisement that’s large enough for pedestrians, bus passengers, and drivers to read in passing throughout the day. And it’s more economical compared with standard print advertisements.

Often, bus bench ads are managed by outdoor or street advertising firms. If you do not see ads posted on the benches where you want to advertise, contact Symmetric Communications, your one stop shop for all your advertising needs for information on how to advertise on existing benches and all outdoor advertising structures in Lagos, Nigeria.

WHAT IS BUS SHELTER BRANDING?

Advertising your company’s products or services on bus shelters gets your message in front of thousands of potential buyers. In addition to attracting people waiting for the bus, your ads are seen by people in passing vehicles and pedestrians walking past the shelters. The key to using shelter advertising starts with researching and understanding your audience’s demographics, so your ads appear in the spots that help enhance your brand.

IN CONCLUSION
Bus advertising continues to be effective due to its large reach, its ability to connect with viewers both emotionally and momentarily, and its vast number of interior and exterior displays catering to more than just the daily commuter.

If you have questions about bus advertising or pricing, we’d be happy to give you a free consultation. We’ll discuss the results you can expect for your brand or business and whether bus advertising is right for you.

CONTACT: SYMMETRIC COMMUNICATIONS..

15,000 POLITICAL CAMPAIGN POSTERS TO BE PASTED IN LAGOS:

- 3rd Mainland bridge: 5000 posters

- Ikorodu road: 5000 posters

- Yanaoworo-Berger axis: 5000 posters

Duration: 3 days

WE PASTE ELECTION CAMPAIGN POSTERS IN NIGERIA

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Sanwo-Olu approves increase in BRT fares, gives reason

The Lagos State Governor, Mr Babajide Sanwo-Olu, has approved a N100 increase in bus fares for all Bus Rapid Transit and standard routes with effect from July 13.

The Assistant Director of Corporate Communication, Lagos Metropolitan Area Transport Authority, Mr Kolawole Ojelabi, disclosed this in a statement on Thursday.

He said, “The increase, which will come into effect on July 13, is aimed at ensuring the sustainability of the BRT and standard route schemes. These measures are indispensable in the current global economic and environmental reality to ensure the sustainability of the Bus Reform Initiative operation.

“With the increase, a bus ride from Ikorodu – Tafawa Balewa Square will now cost N600 from N500 while Berger to Ajah is now N700, up from N600. Oshodi to Abule Egba will cost N450 from N350 and Abule-Egba-CMS-Obalende will attract a fare of N600.”

Ojelabi explained that the increase is due to the rising price of diesel which affected the performance of the bus-operating companies.

BRT BUS ADVERTISING

Combining up-to-the-minute technology and unrivaled campaign flexibility, BRT Bus Advertising combines up-to-the-minute technology and unrivaled campaign flexibility. BRT Bus advertising media formats include LBR Large, LBR Medium, Primero, BRT TV, and bus interior posters; Head Set, Back of Seat, Hand Holders, etc. These media formats grasp the attention of active consumers of both vehicular and pedestrian traffic on their commute to and from work or to run daily errands.

BUS INTERIOR ADVERTISING

Capture the attention of a completely captive audience with vibrant, attention-grabbing messages. Interior bus advertising allows your message to resonate with bus riders as they travel to and from work and shopping. Bus advertising cost efficiently brings your ad campaign to the masses with daily exposures in a stand-alone environment.

BUS TAIL ADVERTISING

Tail and Fullback Bus Tail Displays are a colorful advertising medium which draws attention to your message, reaching active, on-the-go consumers in the marketplace. These advertising displays are perfect for reaching both pedestrian and vehicular traffic.

BUS WRAP ADVERTISING

Bus Full Wraps combine the size of a billboard with market penetration and eye-level impact. Place Full Wraps on specific bus routes for extra targeted coverage. Bus Wraps offer high profile visibility while dominating the streets with coverage in the most popular areas. These impossible -to-miss buses are constantly stopping in high traffic areas including TBS, CMS, Oshodi, Victoria Island, Ajah,, Maryland, Ojota, Ikeja, 3rd Mainland Bridge, Yaba, etc.

BRT BUS BRANDING ADVERTISING IN LAGOS..

Contact:
Symmetric Communications.

NIGERIA POSTER ADVERTISING

Symmetric Poster Distribution

With over, 10 years experience in advertising. Symmetric Poster Distribution, are the market leaders in providing high impact poster campaigns for politicians, political parties, religious institutions, commercial enterprises, events, etc, all over Nigeria and Africa.

Poster Distribution For Political, Election Campaign (Mainly!)

We can, put up posters for any politician political party or independent candidates.

Symmetric Poster Distribution. Can, advertise almost any politician or political party in Nigeria. We love advertising political events, politicians and political parties so get in touch and to see what we can do for you.

WE PASTE POSTERS..
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STREET LAMPPOSTS ADVERTISING IN LAGOS, NIGERIA

Lamppost advertising agency in Lagos

Street light adverts in Lekki, Victoria Island, Surulere, Ikeja, Ajah, Maryland, Yaba, Ikorodu road, Ikoyi, VGC, Oshodi-Apapa expressway, Abuja, etc

Lamp post advertising (Street light advertising) is one of the most traditional forms of outdoor advertising because of its ability to guarantee exposure in high traffic locations.

Lamp posts provide advertisers the ability to specifically target their desired geographical location and target specific consumers.

Symmetric Communications, a leading outdoor advertising agency in Nigeria offers lampposts in prime locations in Lagos like Lekki, Victoria Island, Surulere, Ikeja, Lagos mainland and other parts of Nigeria, Abuja, Portharcourt, etc.

Conveying a brand message in fewer words with a thought-provoking way is an art, and doing that in High traffic locations where ads will be strategically displayed is like a potent charm.

However, it requires detailed research, creativity, innovative ideas and understanding of market trends.

The perfect blend of these elements leads to a successful advertising campaign. Of course, you can’t handle these tasks on your own as you have many other business-related tasks or priorities to do.

Lamp post (Street light) advertising is unique in the following ways:

Lamp post advertising is captivating and Attractive with unique and eye-catching presentation of the brand message on lamp Post obtains higher retention rates.

The brand message displays for 24 hours and by hammering the message you can educate travelers about your business. The spectacular internal lighting system also makes visible lamp- post in the night also.

Weather-resistant:
The lamppost is made of some special materials in order to sustain the harsh weather condition. Modern lamp- post ads also contain anti-tear features. So, they can stand in every weather condition.

Lamppost is an effective way of advertising for local businesses also. Due to budget constraints, most of them are unable to go to other commercial advertisement channels. They can establish their identity and make people aware of their products through this cost-effective display on lamppost.

It is also beneficial for national and international businesses. Nigeria offers many attractive locations where a brand message can easily get noticed. Strategic location and attractive display catch the commuter’s attention and educate about your brand.

One of the unique features of Lamp posts advertising in Lagos is that the banners can be seen from both sides, so all types of commuters can view them easily.

Symmetric Communications is the Nigeria market leader in lamppost banner advertising. Our Raised Lamppost Banners allow brands to avoid the clutter of street level, and leads to a 2.5 x higher memory recall rate than ground level advertising.

Located in and around major event venues, high footfall areas, high street and lining main arterial routes, our roadside media sites allow brands, event organisers and local authorities to achieve unrivalled proximity to their target market, boosting brand awareness and results.

Expertly crafted, highly durable, and made from environmentally friendly fabrics – our patented Raised Lamppost Banners are unparalleled in quality and impact, and are a trusted media solution for major brands, event organisers and local authorities.

If you need any forms of outdoor advertising in Nigeria, be it Lagos, Abuja, rivers or any other parts of Nigeria you can reach us at: Suite 31, Mota Complex, opp. Harmony Estate, Ifako-Gbagada, Lagos.


LAMPPOSTS ADVERTISING IN LAGOS, NIGERIA.

Get in touch with our team. Check the number on the attached flyers..

Contact:

*BIN-BOX ADVERTISING AT SHOPRITE-SHOPPING MALL*

Description: 4 Sided Bin Boxes Strategically Positioned at Major Entry and Exit Points at the Mall to Capture the Attention of Visitors.

Dimension: 20.5 w x 29inches h

Rate: N110,000/Per Bin-Box/Per Month

Exposure Per Day: 14 Hours

Traffic Counts: 7000 Human traffic Per-day

Contact:
Symmetric Communications.

DISTRIBUTION PLAN FOR 8000 FLIERS IN THE FOLLOWING LOCATIONS:

- Festac Town: 2 Skaters, 1000 Fliers

- Ago Palace: 2 Skaters, 1000 Fliers

- Surulere: 2 Skaters, 1000 Fliers

- Satellite Town: 2 Skaters, 1000 Fliers

PROJECT DURATION: 2 Working Days, 4000 Fliers Per Day

EVIDENCE OF DISTRIBUTION:
Pictures, & Video will be taking at the time of distribution.

Cost: #150,000

WE SHARE FLYERS WORLDWIDE...

BRT bus branding in Lagos – Cost of advertising on BRT buses and the general cost of vehicle branding, Car, Bus, or Truck branding in Lagos, Abuja, rivers Nigeria, etc
BRT bus Lagos adverts Rates
BRT Bus Adverts rates in Lagos, Abuja etc and the cost of Bus Branding in Nigeria.

BRT bus branding in Lagos – Cost of advertising on BRT buses in Lagos and BRT bus adverts rates in lagos, Abuja Nigeria, vehicle branding, Car, Bus, or Truck in Nigeria, and bus branding in Abuja, etc.

One month Free BRT Adverts in Lagos.
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BRT bus advertising in Lagos is a method of mobile advertising in Nigeria. BRT bus branding is one of the modern means of advertising in the most populous city in Nigeria. Since its inception in Lagos in 2008, it has been one of the major means of transportation within Lagos that is swift and comfortable.

If you are looking for BRT bus branding in Lagos or the Cost of advertising on BRT buses in Lagos or planning on placing ads on BRT buses both Inside bus branding and TV in Lagos.

BRT TV ADVERTISING

SYMMETRIC COMMUNICATIONS

We offer BRT Exterior Bus Branding on our Transit Network; also known as moving billboards.
This provides a large amount of impressions and covers the busiest routes in Lagos.

BRT TV Advertising

We give you an opportunity to present your company, organization, product or skill to the millions of commuters travelling within the busiest parts of Lagos at an affordable price.

Our platform utilizes LED screens and a 360-degree speaker setup to give commuters a pleasurable viewing experience.

No of Buses: 400
No of Commuters Daily: 460,000
BRT Television
BRT Television
Audio & Video Experience
Average No of Commuters Monthly:14,000,000
Passenger Flow (Peak Period):360000
Passenger Flow (Off Peak):100,000

BRT Route:

IKORODU-MILE 12-IKEJA –MARYLAND –YABA –SURULERE –APAPA -CMS –TBS (Busiest Route in Lagos)
Passenger capacity/bus: 80 (37 sitting/43 standing)
Daily Passenger Flow/Bus:1500
Maximum Impressions
25 impressions daily (Mon-Sat)
10 impressions during the morning run (peak period: 6.30am –10am)
5 impressions during the off-peak period: 10am –4pm
10 impressions during evening run (peak period: 4pm –8.30pm)

Symmetric Communications

A Leading Media and Advertising Company aimed at improving the media and transport sector.

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