Undertaking an SEO program for your Scotland blog or website is as simple as A, B, C - or in this case - following steps one to thirteen.

Title Meta Tag. A good title Meta tag makes it easy for search engines to classify your site. Your title is also included in the search results so it need to be reader friendly - it is essentially a form of advertisement. If you can manage it, each page should have its own title meta tag.

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Description Meta Tag. The description Meta tag data is displayed in search engine results so this too needs to be treated as a form of advertising. If possible write a description meta tag for each page.

Keywords Meta Tag. This Meta tag provides the search engines with a list of words that are of most importance within the site. These are the words that you are going to base your site around.

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Article Titles. Use header tags to enhance the importance of your article titles. H1 is better than bold. Your header tags can also be defined within your style sheet (CSS). Remember to include keywords within the article title.

Content. Your content needs to serve two masters. Avoid writing your content for only the one master. Your content needs to be informative, interesting and provide value - this is what will bring your readers back, it also why they will link back to you. Your second master is your Keyword Meta Tag. Make sure your articles are keyword rich without being to spammy.

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Page Name. The name in the URL for your page should also be keyword rich, preferably using the article title as the file name.

Links. Don’t forget to use internal links where they are relevant. Use keywords to link to pages that are related to the current page. Don’t be afraid to also link back to the home page.

Graphics. Use graphics wisely. If your graphic does not match the general thrust of the article then leave it out. When using a graphic be sure to use keywords that relate to the article contents within the alt tags.

Robots. Use a Robot.txt file to tell the search engines which pages can and cannot be indexed.

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Sitemap. Use a sitemap that is search engine friendly and in XML format. You should also provide your readers with a user friendly sitemap on a dedicated page.

Error pages. Check to make sure that all your links are current. Update your 404 page so that you don’t get 404 page not found errors. The best option is to have your 404 error page redirect to a page with some relevance - the site map page can be a perfect page to redirect to.

Web 2.0. Market your site throughout the web 2.0 social neighbourhood. Make use of directories, forums and sites such as Digg, Reddit and any others that are relevant to your niche.

Stay True. You have your niche - stay true to it. Your keywords, your article title and the article content should all be relevant to your chosen niche. Links leaving your site should ideally be heading to sites with similar a niche market. Your choice of graphics, advertising and affiliates should also be relevant to your niche.

Ultimately, what you are trying to achieve with your SEO strategy is to have your pages living and breathing totally within your chosen niche with your chosen keywords driving quality Scotland traffic to website or blog and providing maximum returns.

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