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How To Use Stories To Sell In Copywriting - Career - Nairaland

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How To Use Stories To Sell In Copywriting by Prowriter1: 10:16pm On Apr 15, 2022
She slapped me from behind… Around 10:15 am in PZ, Zaria…

This was what happened to me on Tuesday, 20th march, 2022…

Not knowing what my offense was…

I was shocked…but that’s not all,

Here she come again…looking very angry as though a hungry lion.

Still shocked, I don’t know if I should run or to shout for help…

She points straight to my face and say “people of your type will never amount to anything in life.”

As if she is my creator!

But wait,

What the hell is my offense?

No explanations
No warning and no
Mercy whatsoever

But a dirty slap?

As an introvert, this was one of the most disgraceful day I ever experienced…

I felt like disappearing with the wind…at least so I can be safe somewhere…

But lo and behold, nothing of such happened!

Only for me to learn my mistake was that…

I never close the door appropriately after entering the cab and that…

She was in bad mood after fighting with her husband!

This alone move me to tears…knowing it was a transfer of aggression

And then,

She dashed into the air like a snowflake

That was the disgrace I faced on Tuesday, 20th march, 2022 afternoon…

But that is not the main gist of today

I want you to learn a very important lesion from this lesson which is…

HOW TO MAKE MONEY FROM THIS STORY!

But then, know that…

The best way to sell anything to a cold traffic is to use stories because…

Everybody (including thee and I) like bloody good stories! And…

If you can tie your story to your product and its solution,

You could increase your readability by more than 100% and…

It is very easy to transition into your pitch from a story (if done appropriately)

But did you notice this…?

That my story did not start from the beginning but instead from the middle?

Yes, that’s how stories are written in copywriting and especially with Facebook ads…

Start from the drama part, where the action is performed and hook your reader on the gut…

Just like I hooked you on your gut!

No bueno!

Stay calm!

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