What Are Major Aspects Of Digital Marketing You Need To Know?


Digital marketing as you know is any form of marketing involving the internet…


As a Digital Marketer, you need to know at least the basics of these aspects and become a master of a minimum of one…

What are these aspects all about? 


Read to the end to find out.




Aspects of Digital Marketing:


SEO: SEO is fully known as Search Engine Optimization. 

It refers to the process at which your website page is ranked on search engines. Search engines include; Google, Bing, Yahoo, Yandex, Baidu, etc.


SEM: This is fully known as Search Engine Marketing. 

This type of marketing also involves Search engines, but instead of your site being ranked organically as regards SEO, you have to pay the search engine to include your site on the search result page. 


SMM: SMM is fully known as Social Media Marketing. 

It involves the use of social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more, to market your brand. It can also be paid or organic.


Mobile Marketing: Mobile Marketing as the name goes implies any form of internet marketing on mobile devices (android, iOS, or tablet) via websites, applications, SMS, email, etc.


Content Marketing: This involves boosting your brand's product and its visibility through high-quality content e.g blog, video, infographic, eBooks, white paper, etc.


Affiliate Marketing: This type of marketing involves a third-party site/brand known as an affiliate. The affiliate refers users to your brands and they receive a commission as regards your agreement.


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