If you're here, you've probably heard the word COPYWRITING a lot of times - to the point that you're tired of hearing it.

But what if I told you that a lot of young Nigerians are making 6-figures monthly without their degree and it's all because they learnt a high-income skill. Copywriting is one of them.

What is copywriting?
Simply put, it's selling using words.

Think of it this way.

If you had to talk to the opposite sex and you had no clue who they were, except you were raised in a cave, there's a way you'd talk and behave.

For a lot of guys, they'd try to be sleek and smooth with words, gentleman style. For ladies, they'd turn ON their feminine charm. Copywriting isn't any different.

The only difference is that the OPPOSITE SEX happens to be your CUSTOMERS.

You want them to fall in love with the message you've crafted for them in that advertisement or sales pitch, enough to buy from you.

It's not poetry. It's not content writing. It's writing that CONVERTS as SALES.

Many billion dollar companies employ copywriters to write their newsletters, advertisements and product descriptions. That's right, Coca-Cola, Ferrari, Apple!

I'm sure you're thinking
What's so special about copywriting, is it not just to write words?

Well. If you check the average annual salary of copywriters, you'd know it's a skill not many have been able to crack or understand

Check the average salary of Nigerian copywriters here
http://www.salaryexplorer.com/salary-survey.php?loc=158&loctype=1&job=48&jobtype=3

Bear in mind that that's just an average and some top Nigerian copywriters make millions monthly.


So, let's recap.

- Copywriting is selling using words
- It is not just about writing English sentences.
- The purpose of copywriting is to sell or convert customers.


In the next class, we'd be discussing the types of copywriting and the different levels copywriters work to earn money.