In the past, fast food packaging was often simple and standardized, with most restaurants using generic paper bags or cardboard boxes. However, as the fast food industry grew and competition increased, restaurants began to differentiate themselves by using custom packaging that was branded with their logo and design.

Over time, the trend of using custom packaging for fast food has continued to evolve, with restaurants experimenting with different materials, shapes, and designs to create more unique and memorable packaging. For example, some fast food restaurants now use eco-friendly materials such as biodegradable or compostable packaging to appeal to environmentally-conscious consumers. Others have introduced more innovative designs, such as boxes that fold out into plates or compartments for different food items.

Another trend that has emerged in recent years is the use of technology to enhance the fast food packaging experience. For example, some restaurants now use smart packaging that incorporates QR codes or other interactive features to provide customers with information about the food, nutritional content, or special offers.