STEP 1:PROFILE PHOTO
People choose people, not profiles A photo makes your profile real & come alive. Make sure your photo will attract people (especially recruiters)!

People love faces. so crop yours around your head & shoulders. Face forward with no one else in the frame

STEP 2: HEADLINE
Recruiters search LinkedIn by title: "Supply Chain Director," "HR Lead," "Product Marketing Manager"

So make sure that your headline reflects what you want them to discover you for:

If you have experience with the job you want, feel free to use

•the actual job title -If you don't have experience, you can add a modifier like "Aspiring Product Marketing Manager"

•People love smiles. so make sure you have a genuine one

People love people like themselves - so match your desired industry's dress code (e.g, casual for tech, formal for finance)

STEP 3: SUMMARY
Your summary can do double duty for you:
Having the right keywords from your desired job description (e.g., SEO, PR) can get you found

•Listing significant & concrete accomplishments can make it easy for recruiters to pick you

STEP 4: EXPERIENCE
Most people assume they shouldn't put their resume bullets online. This is a HUGE mistake because:

•It means you can't be found for all the great keywords in the "Description" part of your profile (e.g., "positioning"

•And you can't show off all the great, specific work you've done

•Exception: when your work can't be shared publicly (e.g., under NDA)

STEP 5: EDUCATION
Don't assume employers only care about your degree. Savvy LinkedIn users know that what they did in school is just as important & says a lot about who they are.

So be sure to include:

•Any jobs you held while enrolled

•Extracurricular leadership

•Volunteer duties (40% of employers say these are equal to paid work)

•Relevant courses, projects & publications (esp. for new grads)

STEP 6: SKILLS
•Most people just go with whatever random skills their friends have recommended for them

•But you can choose your own skills! Don't waste a good opportunity to display the skills from your dream job description

•Just don't worry about endorsements - recruiters don't care about them because they can be gamed

For better understanding images are provided in the Article on Dyshus webpage(link in bio)

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What Tips do you think is the most useful for LinkedIn optimization?