Marketing is the lifeblood of any business. In order for a product or brand to thrive, it must be effectively promoted. Unfortunately, AY Makun’s latest film, ‘Almajiri,’ is facing difficulties at the Nigerian box office.

The movie made its debut in Nigerian cinemas on June 23, 2023, and according to the Cinema Exhibitors Association of Nigeria (CEAN), it only managed to earn ₦5,425,050 across 54 locations over the weekend. This is a significant decline considering AY’s reputation as the reigning king of the box office.

Comparatively, other 2023 releases such as ‘Domitilla: The Reboot’ opened with ₦10 million, and ‘The Kujus Again’ amassed ₦17 million in its first week. AY’s previous film, ‘Christmas in Miami’ (2021), earned a staggering ₦265,583,000 and remains one of the highest-grossing local films to date. Similarly, his past projects, ‘Merry Men: The Real Yoruba Demons’ (2018) and ‘Merry Men 2: Another Mission’ (2019), brought in ₦235,628,358 and ₦234,505,169, respectively.

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https://entertainmentreporterng.com/2023/06/28/why-poor-marketing-may-be-the-downfall-of-ays-almajiri/

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