Nigerian Breweries launches Goldberg Black

Launch

By Funmilola Gboteku

Lagos, Sep.4, 2023 (NAN) In a bid to revolutionise the Nigerian alcohol beverage market, Nigerian Breweries has officially launched Goldberg Black, with a relatively higher ABV of six per cent.

Speaking at the launch, Mr Ita Bassey, Portfolio Manager Mainstream Brands, Nigerian Breweries Plc., said the unveiling comes as a momentous step, marking the company's commitment to expanding its reach and catering to the discerning tastes of Nigerian consumers.



Bassey during the launch which took place at Cubana in Ikeja, said that Goldberg, a name synonymous with premium quality and rich heritage, was embarking on a strategic journey with the introduction of its iconic dark lager beer to the young Nigerian demographics.




According to him, What sets Goldberg Black apart from the plethora of beer brands available in Nigeria's bustling beer market is its rich taste, cultural intonation and unique features that resonate with the Nigerian consumer base.



"Brewed with exceptional quality, Goldberg Black is renowned for its unwavering commitment to excellence.


" The brand's commitment to using the finest ingredients ensures that every sip delivers a taste of uncompromising quality and craftsmanship.


" This is a testament to our commitment to building meaningful connections with consumers. Goldberg Black not only provides a refreshing option for beer enthusiasts but also contributes to the growth and development of the Nigerian beverage industry, "Bassey said.



He said that the choice of Goldberg Black represents an embodiment and celebration of ‘Same Root, New Rhythm.



Bassey said that the drink which was backed by decades of brewing expertise, the crisp and refreshing flavour profile of Goldberg Black captivates the palates of those seeking a refreshing and enjoyable drinking experience




He noted that the brand’s commitment to sustainability and responsible brewing practices is a noteworthy aspect that resonates with modern consumers.




Bassey said that as the iconic dark lager graces the shelves of Nigerian stores and finds its way into the hands of eager consumers, Goldberg Black's entry into the Nigerian market is poised to redefine the standards of excellence in the alcohol beverage industry.

FOG
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