What Is Email Marketing?
Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.

Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email is the king of marketing channels.

Email marketing is a marketing strategy where businesses send promotional messages to people in mass quantities. It is typically used to generate sales by sharing promotional offers, nurturing leads, or expanding the impact of content marketing efforts.

Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO

Why? With all the hype over new channels, why is this decades-old technology still one of the most effective marketing strategies?

Is Email Marketing Outdated?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?

Data shows that most people are on email—and the number increases every year.

In addition, with email marketing you own the connections—you don’t have to worry about algorithm changes tanking your reach.

Still not convinced? According to HubSpot, four out of five marketers say they’d rather give up social media than email marketing.

One of the cheapest and most effective tools to grow your business online is email marketing. And it’s irrelevant whether you have a website or not. Prudent business owners know the importance of creating a system that constantly reminds prospects of their products and services. That is why the search term “how to use email marketing to grow your business” is growing by the day. But first, the relevant question many would want to ask is, “is email marketing for business growth really worth the effort?”

A list in email marketing is simply a group of email subscribers who have opted in to receive your emails.

Have you ever seen a screen pop up on a website asking you to subscribe to their newsletter? Or have you read all the way to the bottom of a blog and seen an invitation to sign up for more related content?

These are prime examples of how organization’s have made effective lists. The good news is you can make one too!

I personally use GetResponse email marketing tool to grow my list, this has helped me along the years to grow a healthy email list. So you might want to click here and register for GetResponse, their rates and services are amazing. Infact, you can join now and to get 30 days free trial.

Have you been wondering how email marketing can boost your business & sales online, A lot of business owner have been meditating on this. You can click to register for our training course, which will share with you more steps and ways to grow your business with email marketing in Nigeria.

Can You Use Email Marketing to Grow Your Business?
Big brands keep people reminded of their products all the time until they are converted to customers. The only difference is that they do it with TV, Radio, Billboard, and online ads. As its aptly stated by Steuart “Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

But for emerging businesses, email marketing for startups is one of the best ways to get hyper results from every other effort you put into your online marketing.

The latest survey shows that the average website visitors conversion rate is about 5%, while email marketing is at 14%. What it means is that you need an email marketing strategy to turn your prospect into paying customers whether by using a website or just social media.

Advantages and Disadvantages of Email Marketing

Just like any other marketing channel, email marketing has pros and cons. Let’s briefly dive into some of the more significant ones:

Advantages of Email Marketing
There are plenty of benefits of email marketing. These are just a few of the top benefits to keep in mind.

Email Is Permission-based
When a customer trusts you with their email address, it’s the virtual equivalent of being given the keys to their house. Gaining permission to enter rather than showing up uninvited increases the chances of engagement and conversion.

Provides Direct Access to Your Audience
You can communicate directly with subscribers on their schedules. Plus, because most people check email multiple times a day, your message is more likely to be seen.

Email Provides More Control
With most other marketing platforms, you don’t own the platform. If the platform ceases to exist, all your hard work sinks with it. If Google or Facebook updates their algorithm, your reach could be drastically reduced.

However, with email, you own the relationships you forge with your subscribers.

To read more, click the link below
https://wealthscheme./2024/03/02/how-to-grow-skyrocket-your-business-with-email-marketing-in-nigeria/

By developing a high-quality subscriber list, audience segmentation, and engaging, customized content, email marketing may help you grow your company. Optimize for mobile, automate campaigns for efficiency, and keep an eye on analytics for insights. As you ensure regulatory compliance, add value, be consistent, and keep growing your list. Email marketing that works increases engagement, boosts conversions, and expands a firm. To become an expert in audience segmentation, campaign automation, and targeted messaging, get certified in digital marketing and learn email marketing.