Want to boost your sales but not sure where to start? You're not alone. Many businesses struggle to drive traffic and get those cash registers ringing. The good news is that with a little strategy and know-how, you can skyrocket your sales using two of the most powerful online tools - Google Ads and SEO.

In this complete guide, you'll discover proven tactics to get your products and services in front of high-intent customers. We'll explore how to create targeted ad campaigns, optimize your website for search engines, track performance, and continually improve results. Whether you're new to digital marketing or want to take your efforts to the next level, you'll find actionable advice to turn website views into revenue.

Get ready to learn the secrets that will transform your online presence and watch those sales pour in. Let's dive in!

Why Google Ads and SEO Are Critical for Increasing Sales


Reach new customers

Google Ads and SEO help you reach new potential customers. When people search online for products or services like yours, your ads and optimized content will appear in the search results. This exposes your business to new audiences and helps drive more traffic to your site.

Increase brand awareness

Running Google Ads and optimizing your content for search helps increase brand awareness. The more people see your ads and content in the search results, the more familiar they become with your brand. This can establish you as an authority in your industry and prompt new customers to choose you over competitors.

Drive qualified traffic

Google Ads and SEO drive highly qualified traffic to your site. People searching for your products and services are already interested in what you offer. Optimizing your site to rank for key search terms related to your business helps ensure the traffic you get is targeted and relevant. This means higher conversion rates and more sales.

Enhance the Customer journey

Google Ads and SEO also enhance the customer journey. When people search online and discover your brand, they begin interacting with your business. Your ads and optimized content provide the information they need to become a customer. Perhaps they visit your site, browse products, and make a purchase. Or they may return again in the future when the need arises. Optimizing for search helps facilitate this entire journey.

With the power of Google Ads and SEO behind your business, you'll reach more of the right customers, build brand recognition, drive qualified traffic, and enhance the customer experience. All of which are critical components for increasing your sales in today's digital world. Now isn't that worth the investment?

How to set up your Google Ads account and campaigns

Once you've decided Google Ads is right for your business, it's time to set up your account. The first step is creating your account by entering some basic info about your business and payment details.

Campaign types

Next, you'll choose a campaign type. The three main options are search, display, and shopping campaigns. For most businesses, search campaigns are a great place to start. These allow your ads to show up in Google search results. You can target specific keywords and locations to reach your ideal customers.

Display campaigns show your ads on websites, apps, and YouTube. They're best for increasing brand awareness. Shopping campaigns are ideal for ecommerce businesses and allow you to promote your products across Google. You may want to start with one campaign type, then add more as needed.

Bidding and Budgeting

Now set your budget and bidding strategy. For small businesses, start with a budget of at least $50-$100 per month. You'll also choose how much you're willing to bid for clicks and impressions. Automatic bidding lets Google optimize your bids to maximize clicks or conversions within your budget. Manual bidding gives you more control but requires close monitoring.

Ad Groups and Keywords

Next, organize your campaigns into ad groups based on themes or products. Then add keywords to each ad group that your target customers would search for. Aim for 3 to 5 keywords in each ad group to start.

With your campaigns set up and optimized for the right keywords and locations, you're ready to start driving traffic and sales with Google Ads! Keep a close eye on your metrics and make changes as needed to improve your results.

Keyword Research - Finding the right keywords to target

To increase sales with Google Ads and SEO, you first need to do some keyword research. This helps you determine which search terms people are actually using to find products or services like yours. The right keywords can help get your business in front of potential customers at the perfect moment.

Focus on high-volume, low-competition keywords

Look for keywords that are frequently searched but don’t have too much competition. You can use free tools like Google’s Keyword Planner, Moz Keyword Explorer, or Ahrefs to analyze search volume and difficulty. Keywords like “buy blue widgets” may get thousands of searches a month with relatively little competition.

Include long-tail keywords

Don’t just target one or two-word keywords. Also, go after longer, more specific phrases known as “long-tail” keywords. For example, if you sell various types of widgets, target keywords like “discount round metal widgets” or “where to buy retro wooden widgets.” These longer phrases are less competitive but can still drive traffic.

Do keyword research for the buying stage

Think about the different stages of the buying process and research keywords for each one. For example, target keywords related to the awareness stage like “what are widgets”, the research stage such as “compare widgets”, and the buying stage like “widget coupons.” This multi-stage approach will help guide more potential customers through the sales funnel.

Group keywords into themes

As you research keywords, look for themes and group similar keywords together. For example, group all keywords related to types of widgets like “wooden widgets” and “metal widgets.” Group all keywords related to locations like “widgets for sale near me.” These theme groups will make it easier to optimize your site and ads for the most relevant search terms.

With the right keyword research, you'll have a targeted list of search terms to focus your SEO and Google Ads efforts on. Keep optimizing and improving your keyword lists over time based on how people search for and buy from your business. Consistently using an optimized set of keywords is key to increasing your visibility and sales online.

Optimizing your Google Ads for Maximum Conversions

Once your Google Ads campaign is up and running, it’s time to optimize your ads and landing pages for the best results. The goal here is to increase your conversion rate, which means getting more people to click your ad, visit your site, and actually make a purchase or fill out a lead form.

Choose relevant keywords


Having good keywords in your ad text and landing page is key. Make sure the keywords you’re bidding on are closely related to what you’re selling or promoting. For example, if you sell hiking boots, bid on terms like “hiking shoes,” “trail shoes,” or “waterproof boots.” The closer the match between your keywords and product, the higher your conversion rate will be.

Compelling Ad Copy

Your ad copy needs to grab attention and drive clicks. Keep your headline under 30 characters and include your main keyword. The description should be 2 short sentences highlighting your product or service features and benefits. Use action words like “buy now” or “get started today” and be sure to include a call-to-action like “visit our site.” The more compelling your ad copy, the more clicks you’ll get.

Optimized Landing Pages

Once someone clicks your ad, you have about 5 seconds to capture their interest. Your landing page needs to showcase what you’re offering and make it easy to convert. Have a clear headline and subheading, eye-catching images, concise and scannable copy, and a prominent call-to-action like “Buy Now” or “Sign Up Today.” Remove any distractions and make sure your page loads quickly. The more optimized and compelling your landing page is, the higher your conversion rates will climb.

Keeping a close eye on your Google Ads performance and making regular optimizations to your campaigns, ad copy, keywords, and landing pages is the key to success. With consistent improvements and testing, you'll increase traffic, boost conversions, and ultimately drive more sales. Staying on top of the latest Google Ads features and strategies will help ensure you get the most out of your investment.

Improving your SEO to drive more Organic Traffic

To increase organic traffic from search engines like Google, you need to optimize your website for SEO. SEO optimization stands for “search engine optimization” and it refers to the practice of improving your site to rank higher in the search results. The higher you rank, the more people will find your site and the more sales you’ll drive.

Optimize page titles and meta descriptions

The page title and meta description are two of the most important on-page SEO factors. The page title is the biggest, boldest text at the top of your site in the search results. The meta description is the short summary under the title. Make sure each page has a unique, compelling title and description that includes your target keywords. This will make your site more attractive in the results and increase click-through rates.

Improve your page load speed

Page load speed affects both your SEO rankings and user experience. Fast sites rank higher and keep visitors engaged. Test your site’s speed and look for ways to improve, like compressing images, using a content delivery network, and minimizing redirects. Even shaving a few seconds off your load time can make a big difference.

Build high-quality backlinks

Backlinks are one of the most important factors in Google’s algorithm. High-quality backlinks from authoritative sites help build trust and authority, which translates to higher rankings. Focus on earning backlinks from industry influencers and reputable media publications. Guest blogging, outreach campaigns, and digital PR are some of the best ways to build high-quality backlinks at scale.

Keep your content fresh

Stale, outdated content won’t rank as highly in search results and won’t keep visitors engaged. Aim to publish new blog posts, resources, and other content on a consistent schedule. When you publish new content, be sure to update internal links to point to the new content. This helps search engines discover your new content and strengthens the authority of your site.

Optimizing for SEO and driving more organic traffic is key to increasing your online sales. By improving page titles and meta descriptions, speeding up your site, building high-quality backlinks, and keeping your content fresh, you'll rank higher in Google and other search engines. And higher rankings mean more traffic and more customers.

Important on-Page SEO Optimization Tactics

To optimize your on-page SEO and increase traffic to your site, focus on the following tactics:

Use Relevant Keywords

Make sure the page content centers around your target keywords. Use your main keyword in the page title, URL, headings, and content. You want each page to focus on one main topic and keyword. Don’t overstuff keywords, though, or it can hurt your rankings. Aim for a 1-2% keyword density.

Craft Engaging Content

Google wants to rank pages that provide value to users. Write content that is useful, interesting, and engaging to your target audience. Use an active voice, vary your sentence structure, and break up long paragraphs. Images, videos, graphs, and other multimedia also help to engage readers.

Page Load Speed

A fast loading website leads to higher rankings and more traffic. Compress images, minify CSS and JavaScript, and remove any unnecessary plugins or widgets that slow down your site. A loading time of under 2 seconds is ideal.

Mobile-Friendly Design

With more and more people accessing the web via mobile devices, an optimized mobile experience is essential. Make sure your website is responsive so it displays properly on any size screen. Google favors mobile-friendly sites in search results.

Internal Linking

Link to other relevant content on your site. This helps pass link juice between pages and creates a better user experience. Make sure anchor text for internal links includes your target keyword for that page. For example, link to your “Contact Us” page using the anchor text “Contact Us.”

Update content regularly

Stale, outdated content will not rank as well. Aim to update your page content at least once a month or quarter to keep it relevant. Make minor tweaks, add new details or examples, and rework sentences and paragraphs. Fresh, evergreen content leads to higher search rankings and more repeat visitors.

Following these on-page SEO tactics will help boost your rankings in Google and increase organic traffic to your website. Be patient and consistent, as it can take 3-6 months of optimization to see significant improvements in search engine traffic. But the rewards of higher visibility and more customers will be well worth the effort.

Tracking and analyzing results to improve performance

Once your Google Ads and SEO campaigns are up and running, the real work begins. You need to closely monitor how your ads and content are performing to see what’s working and make changes to improve results.

Check your Google Ads performance

Google Ads offers detailed reports to show how your ads are doing. Look at metrics like impressions (how often your ad is shown), click-through rate (the percentage of people who click your ad), cost per click (how much you pay for each click), and conversion rate (the percentage of clicks that turn into sales or leads). See which ads are generating the most interest and pause or delete underperforming ads. You may also want to adjust your daily budget up or down based on performance.

Analyze your SEO rankings and traffic

See where your website ranks in Google search results for key terms and how much organic traffic is coming from search engines. Use a tool like Google Search Console to get insights into your rankings and how people are finding your site. Look for opportunities to improve page titles, content, internal linking, and backlinks to boost rankings for important keywords. Monitor how long people spend on your site and their bounce rate to gauge engagement.

Review sales and Lead Data

The ultimate measure of success is whether your marketing efforts are generating more sales and high-quality leads. Track how many sales and leads come from Google Ads, organic search, and other channels. Look at the customer journey to see how people are finding your business and what's prompting them to buy. Make adjustments to your ads and content to optimize the path to purchase.

Continuously monitoring and optimizing your campaigns based on real data is the key to success with Google Ads and SEO. Pay close attention to what’s working and make incremental improvements over time. With regular tracking and analysis, you’ll increase traffic, leads, and sales in no time.

Additional tips for continued Growth and Sales

Once you have the basics of Google Ads and SEO in place, keep optimizing to boost your sales and reach new customers. Here are a few extra tips to help your business grow:

Review and refine your keywords frequently. As trends change, you may need to add or remove some keywords. Check which ones are driving the most traffic and conversions. Also, look for rising search terms in your industry and add those to your campaigns. The more relevant traffic you can drive, the higher your sales.

Dive into your metrics and make data-driven decisions. See which ads and keywords have the highest click-through and conversion rates. Then, put more money behind what’s working. Look at the times of day and days of the week that generate the most sales and adjust your budgets accordingly. Metrics don’t lie, so follow the numbers.

Create a customer loyalty program. Once you get new customers in the door, you need to keep them coming back. Offer discounts, coupons, or reward points for repeat purchases. Engaged, long-term customers tend to spend more money.

Start an email newsletter. Email marketing is still one of the most effective ways to stay in touch with your customers. Send regular newsletters with sales, product updates, tips, and promotions. But don't spam your subscribers, or they'll unsubscribe quickly.

Aim for valuable, relevant content.

Be active on social media. Having an active social media presence, especially on platforms like Facebook and Instagram, gives your business more visibility and credibility. Post regularly to engage your followers, promote sales and new products, and drive more traffic to your website. Social media and email together make a powerful combination for reaching your customers.

Continuous improvement and optimization of your digital marketing efforts can lead to steady growth and higher sales over time. While it does require ongoing work, the rewards to your business will be well worth it. With the right tactics and tools in place, you'll gain more customers, build brand loyalty, and boost your bottom line.

Increase your Sales with Webtim

You now have all the tools and tips you need to make your business boom using Google Ads and SEO. Our tailored digital marketing strategies are designed to enhance your online presence, connect with your target audience more effectively, and ultimately, increase your sales. From cutting-edge SEO techniques to innovative social media campaigns, and everything in between Webtim is committed to delivering measurable results that align with your business objectives. Let us be the catalyst for your success. Partner with Webtim today, and watch your sales soar.