Today, most of the "soap" you find at the grocery store doesn't even meet the legal definition of soap. From synthetic detergents and fragrances that irritate the skin to potentially dangerous chemicals, most body cleansers are actually just considered cosmetic products. That's why the demand for real soap, made from saponified oils and natural organic ingredients, is on the rise. Whether you've made handmade soap for years or you don't have the first clue about what goes into making soap, keep reading to learn how to start a soap business.

Soapmaking Business: The Building Blocks
Before you can have a thriving soap business, you have to build it from the ground up and learn how to sell soap. Businesses are not built overnight, but here are some quick tips to help you get started.

Consider Laws and Restrictions
While selling soap online does not require a specific certificate or license, there are still steps you need to take before selling soap online. These steps further prove your soap selling business is both safe and legitimate.

Before you begin selling soap, you will want to check with your local and national laws. For some states, business owners require a permit to sell goods or services. It’s a good idea to familiarize yourself with your state’s laws in order to avoid any penalties. Especially in the case of a soap selling business, you will want to read up on the rules concerning the sale of cosmetics and personal care products. Take note of your verbiage use online and how you describe the product and its features. If you need any language about frequently asked questions, feel free to take them directly from the Botanie Soap website.

Consider Start-Up Costs
It's important to have a good idea of how much money you need to get your business started. Luckily, soap businesses do not have the same overhead costs as many other businesses — they can often be started for under $1,000. The start-up costs for a soap business include obtaining the proper molds, equipment, and ingredients (or, finding a manufacturer); creating thoughtful packaging, branding, and marketing; and securing a space to sell your products.

soapmaking business

Consider Your Target Audience
When you are designing and creating soaps and building your brand, it's important to consider who you're trying to reach with your product. Just because you personally love bubblegum-scented soap doesn't mean it's going to be a bestseller! Before you launch a line of your favorite scents, you should do some market research into what your target audience prefers. Learning what other soap makers have had success with can inspire your own scents and help you find a way to stand out from the crowd.

Build Your Brand
With savvy marketing, you could sell your soap in nondescript packaging at your local craft fair and still turn a profit, but building an individual brand will help your business thrive. To do this, you’ll want to create unique and memorable packaging and scent offerings.Your brand doesn't have to be anything elaborate; a catchy name and simple logo can do wonders for brand recognition. Once you've built a brand people know they love, they'll keep coming back to the only place they can get it.

You can find more on soap marketing in our extensive guide.

Outsource Manufacturing
Soapmaking is a lengthy and laborious process, with several factors that affect the quality of the final product. Outsourcing manufacturing means you don't have to spend hours carefully blending and pouring soap. It also helps to ensure quality from one batch to the next. Whether you want to supplement your personal production or replace it entirely, outsourcing manufacturing can also save you a lot of money when starting your soap business because you don't have to worry about choosing and buying all of the individual ingredients.

Bulk Liquid Soap
Bulk Liquid Soap
bulk bar soap
Bar Soap - 4 oz
bulk bar soap - 1 oz
Bar Soap - Hotel Size
soap samples
Samples
Product Portfolio
In addition to making a profit, most people who choose to sell soap do it because they love making soap as a hobby. However, you can learn how to sell soap without knowing how to make it. All you need is an entrepreneurial spirit and a reliable manufacturer. Besides, selling soap is just plain fun. You get to be your own boss, set your own schedule, and meet all kinds of new people.

What Kind of Ingredients Should I Use?
The simplest answer to this question is that you should use high-quality ingredients. To appeal to the largest audience, you should use natural and organic fragrances, oils, and additives and stay away from known irritants and allergens. Some oils that are commonly used in soapmaking include:

Argan oil
Sunflower oil
Avocado oil
Jojoba oil
Castor oil
Coconut oil
Grapeseed oil
Hemp Seed oil
Olive oil
The specific ingredients you choose will depend on what properties you want your soap to have.
To learn Soap making free
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