In 2003, American singer and actress Barbra Streisand sued photographer Kenneth Adelman and Pictopia.com for US$50 million for violating privacy. The lawsuit sought to remove "Image 3850", an aerial photograph in which Streisand's mansion was visible, from the publicly available California Coastal Records Project of 12,000 California coastline photographs documenting coastal erosion and intended to influence government policymakers, of which the photograph of her residence was an overlooked and inconsequential tidbit of information. The lawsuit was dismissed, and Streisand was ordered to pay Adelman's $177,000 legal attorney fees.

"Image 3850" had been downloaded only six times before Streisand's lawsuit, two of which were by Streisand's attorneys. Public awareness of the case led to more than 420,000 people visiting the site the following month.

https://en.wikipedia.org/wiki/Streisand_effect

I have carefully followed Chioma Okoli's unfortunate event since last year and lost interest at some point because I thought it was buried and everyone had moved on, but not until Eric Umeofia, the founder of Erisco Foods, went on different TV stations to recklessly brag like a typical airheaded Nigerian 'money miss road' whose only strength lies in using the instrument of State to harass common people. After his interviews, I soon found out that the police had bundled Chioma Okoli, a pregnant woman, from Lagos to Abuja, forced a written apology out of her, and then revisited her home to harass her family by cutting off electricity to their apartment and denying them access to their own generator set around Christmas. All of these make you wonder if Chioma Okoli had done something beyond leaving a review/her personal experience with a product she bought with her own money. I watched Eric Umeofia's interviews with shock, disgust, and disdain. I thought, "This man's business wouldn't survive if he tried this in the United States." How does a company with supposed "40+ years of business", "100 million+ customers," and "100+ range of products" not have a corporate communications arm to handle affairs of PR rather than allow its founder to run amok and make reckless statements that could destroy the reputation of a 40 years-long business, just because he believes an aggrieved customer was sent by his enemies to 'destroy' his sweat?

Nigerian business owners and their perception of reviews

If there is something over the years I noticed that business owners hate in Nigeria, it is the feedback from customers, particularly when it is not suitable or pleasant, and this is where they miss it. Since moving to the US, I have realized how businesses in America handle reviews. They can be detrimental to businesses and can easily win them new customers. I can't recall how many times I have dined at a restaurant, shopped at a store, or even purchased an item just by reading reviews cum experiences of other customers. Nigerians work in reverse when understanding the basics of running a business. A customer has a right to be pleased or displeased about a product they purchased, and a business owner has no power to determine how and where a customer should vent. The idea of "go and patronize another brand instead of destroying someone's business" is a crude way of saying, "you either buy a product with its flaws and swallow your opinion or go and patronize a better product rather than complain."

How Gino responded to a call out amid the Erisco saga

On March 9, 2024, a tweep on X by the username @iam_temmyy posted a video calling out Gino for a bad Gino tomato paste his FRIEND (not himself) bought. It was enough for Gino to come out and blame it on their detractors/enemies and possibly get Temi arrested since he isn't the direct consumer but a friend of the consumer. Gino's official account replied with an apology immediately and asked for details on the product. And How did Gino respond? With a carton of the same brand in the video, the user posted! It was enough to be a PR disaster for Gino but they did something differently.

Plutocracy or not, the customer is always king, whether as a first-time or returning customer, a concept most business owners need help understanding.

How global brands react to reviews/callouts on social media

Brands such as Coca-Cola, Pepsi, and other soda brands have been called out a million times on Facebook, YouTube, and TikTok and accused of their products containing more sugar than necessary. Several content creators have warned their audience to avoid some of these brands as they harm humans. Guess what? None of these brands have arrested or filed a lawsuit against these content creators because they understand the Streisand effect and how it can ruin their stock in less than 12 hours. So, what do they do if they can't address the situation? Ignore!

So, what did Chioma Okoli do wrong?

As far as being a customer, Chioma Okoli did absolutely nothing wrong! The problem was that she had an opinion concerning a product she bought with her money. More interestingly, her major offense is that she is a nobody in a country where plutocracy reigns and instruments of state can be used unjustly against anyone by those with a few million Naira to their name. Review has no standard tone. It can be mild, harsh, or filled with regrets, depending on the reviewer's state of mind when reviewing the product or their experience.

How the Streisand Effect is Ruining Erisco/Nagiko

Had Eric Umeofia caught a whiff of the restlessness and global negative attention he and his company would get due to Chioma Okoli's review, I am sure he would have either ignored her review or handled the entire situation differently. Regardless, the disastrous PR of the company has pointed to a host of disturbing discoveries about Erisco/Nagiko products:

1. Nagiko Tomato Mix contains Food Color E129, a synthetic red dye called Allura Red AC (E129), and sugar. Are these bad? The answer is not straightforward. Red dyes in foods could trigger inflammatory bowel diseases such as ulcerative colitis, Crohn's disease and the sugar quantity...oh well.

2. Despite Nagiko Tomato Mix containing artificial agents such as red dye and sugar, all of Nagiko's products have "100% Natural" labels on the cans, making it entirely false. Nothing is "100% Natural" about a product with artificial red dye and sugar. It's a false advertising/labeling. In the US, any consumer can easily sue a brand with such big, bold product information.

In 2011, PepsiCo agreed to pay $5 million for mislabeling their Naked Juice products as "all-natural" when they contained synthetic ingredients. The lawsuit alleged that the products contained ingredients such as a fiber additive made by Archer Daniels Midland and genetically modified soy, which are not considered natural.

In 2015, Chipotle agreed to pay $6.5 million for allegedly mislabeling their food as "GMO-free," when some of their ingredients actually contained genetically modified organisms. It was discovered that some of the ingredients, such as the cooking oil and the dairy products used in their food, did contain genetically modified organisms, even though they had been labeled GMO-free.

PS: If Erisco were to operate in the US, it would have likely filed for bankruptcy because a class-action lawsuit would have been filed against the company for its "100 Natural" label.

3. Nagiko product lines don't have nutrition facts/tables, which is weird for "100% Natural" labeling. I had to look up competitors and found that they have nutrition facts on their packages and percentages of every ingredient used. Nagiko doesn't have this. Instead, Erisco only listed what is included in making these products. It's dubious and tells a negative story about NAFDAC.

4. The barrage of negative reviews left by users worldwide on Erisco's business page on Google is unbelievable and doing damage to the business.

************************

For a brand that is not exactly strong and popular in the Nigerian market, Eric Umeofia was more interested in forcefully covering up and silencing Chioma Okoli for having an opinion as a first-time customer. Still, his actions have done quite the opposite and gained his brand negative global attention. Mr. Umeofia quickly realized the power of social media. He desperately engaged a PR company to clean up his mess across their social media platforms. Still, the result has been underwhelming for all the wrong reasons. If Chioma Okoli's review/rant had been ignored on Facebook, Nigerians and netizens worldwide wouldn't have noticed the discrepancies in Erisco's products. People are no longer calling for a boycott of Erisco's product lines. Rather, genuine questions are being asked about how safe their products are because there are discrepancies and deliberate missing information on their packaging.

As a businessperson, you should consider changing your line of business if you don't appreciate feedback. You can't push questionable products out and boss people around about how to or not react to what they bought with their money. You can't beat a child and tell it not to cry.

Erisco will lose

Sanchez01:

https://en.wikipedia.org/wiki/Streisand_effect

I have carefully followed Chioma Okoli's unfortunate event since last year and lost interest at some point because I thought it was buried and everyone had moved on, but not until Eric Umeofia, the founder of Erisco Foods, went on different TV stations to recklessly brag like a typical airheaded Nigerian 'money miss road' whose only strength lies in using the instrument of State to harass common people. After his interviews, I soon found out that the police had bundled Chioma Okoli, a pregnant woman, from Lagos to Abuja, forced a written apology out of her, and then revisited her home to harass her family by cutting off electricity to their apartment and denying them access to their own generator set around Christmas. All of these make you wonder if Chioma Okoli had done something beyond leaving a review/her personal experience with a product she bought with her own money. I watched Eric Umeofia's interviews with shock, disgust, and disdain. I thought, "This man's business wouldn't survive if he tried this in the United States." How does a company with supposed "40+ years of business", "100 million+ customers," and "100+ range of products" not have a corporate communications arm to handle affairs of PR rather than allow its founder to run amok and make reckless statements that could destroy the reputation of a 40 years-long business, just because he believes an aggrieved customer was sent by his enemies to 'destroy' his sweat?

Nigerian business owners and their perception of reviews

If there is something over the years I noticed that business owners hate in Nigeria, it is the feedback from customers, particularly when it is not suitable or pleasant, and this is where they miss it. Since moving to the US, I have realized how businesses in America handle reviews. They can be detrimental to businesses and can easily win them new customers. I can't recall how many times I have dined at a restaurant, shopped at a store, or even purchased an item just by reading reviews cum experiences of other customers. Nigerians work in reverse when understanding the basics of running a business. A customer has a right to be pleased or displeased about a product they purchased, and a business owner has no power to determine how and where a customer should vent. The idea of "go and patronize another brand instead of destroying someone's business" is a crude way of saying, "you either buy a product with its flaws and swallow your opinion or go and patronize a better product rather than complain."

How Gino responded to a call out amid the Erisco saga

On March 9, 2024, a tweep on X by the username @iam_temmyy posted a video calling out Gino for a bad Gino tomato paste his FRIEND (not himself) bought. It was enough for Gino to come out and blame it on their detractors/enemies and possibly get Temi arrested since he isn't the direct consumer but a friend of the consumer. Gino's official account replied with an apology immediately and asked for details on the product. And How did Gino respond? With a carton of the same brand in the video, the user posted! It was enough to be a PR disaster for Gino but they did something differently.

Plutocracy or not, the customer is always king, whether as a first-time or returning customer, a concept most business owners need help understanding.

How global brands react to reviews/callouts on social media

Brands such as Coca-Cola, Pepsi, and other soda brands have been called out a million times on Facebook, YouTube, and TikTok and accused of their products containing more sugar than necessary. Several content creators have warned their audience to avoid some of these brands as they harm humans. Guess what? None of these brands have arrested or filed a lawsuit against these content creators because they understand the Streisand effect and how it can ruin their stock in less than 12 hours. So, what do they do if they can't address the situation? Ignore!

So, what did Chioma Okoli do wrong?

As far as being a customer, Chioma Okoli did absolutely nothing wrong! The problem was that she had an opinion concerning a product she bought with her money. More interestingly, her major offense is that she is a nobody in a country where plutocracy reigns and instruments of state can be used unjustly against anyone by those with a few million Naira to their name. Review has no standard tone. It can be mild, harsh, or filled with regrets, depending on the reviewer's state of mind when reviewing the product or their experience.

How the Streisand Effect is Ruining Erisco/Nagiko

Had Eric Umeofia caught a whiff of the restlessness and global negative attention he and his company would get due to Chioma Okoli's review, I am sure he would have either ignored her review or handled the entire situation differently. Regardless, the disastrous PR of the company has pointed to a host of disturbing discoveries about Erisco/Nagiko products:

1. Nagiko Tomato Mix contains Food Color E129, a synthetic red dye called Allura Red AC (E129), and sugar. Are these bad? The answer is not straightforward. Red dyes in foods could trigger inflammatory bowel diseases such as ulcerative colitis, Crohn's disease and the sugar quantity...oh well.

2. Despite Nagiko Tomato Mix containing artificial agents such as red dye and sugar, all of Nagiko's products have "100% Natural" labels on the cans, making it entirely false. Nothing is "100% Natural" about a product with artificial red dye and sugar. It's a false advertising/labeling. In the US, any consumer can easily sue a brand with such big, bold product information.

In 2011, PepsiCo agreed to pay $5 million for mislabeling their Naked Juice products as "all-natural" when they contained synthetic ingredients. The lawsuit alleged that the products contained ingredients such as a fiber additive made by Archer Daniels Midland and genetically modified soy, which are not considered natural.

In 2015, Chipotle agreed to pay $6.5 million for allegedly mislabeling their food as "GMO-free," when some of their ingredients actually contained genetically modified organisms. It was discovered that some of the ingredients, such as the cooking oil and the dairy products used in their food, did contain genetically modified organisms, even though they had been labeled GMO-free.

PS: If Erisco were to operate in the US, it would have likely filed for bankruptcy because a class-action lawsuit would have been filed against the company for its "100 Natural" label.

3. Nagiko product lines don't have nutrition facts/tables, which is weird for "100% Natural" labeling. I had to look up competitors and found that they have nutrition facts on their packages and percentages of every ingredient used. Nagiko doesn't have this. Instead, Erisco only listed what is included in making these products. It's dubious and tells a negative story about NAFDAC.

4. The barrage of negative reviews left by users worldwide on Erisco's business page on Google is unbelievable and doing damage to the business.

************************

For a brand that is not exactly strong and popular in the Nigerian market, Eric Umeofia was more interested in forcefully covering up and silencing Chioma Okoli for having an opinion as a first-time customer. Still, his actions have done quite the opposite and gained his brand negative global attention. Mr. Umeofia quickly realized the power of social media. He desperately engaged a PR company to clean up his mess across their social media platforms. Still, the result has been underwhelming for all the wrong reasons. If Chioma Okoli's review/rant had been ignored on Facebook, Nigerians and netizens worldwide wouldn't have noticed the discrepancies in Erisco's products. People are no longer calling for a boycott of Erisco's product lines. Rather, genuine questions are being asked about how safe their products are because there are discrepancies and deliberate missing information on their packaging.

As a businessperson, you should consider changing your line of business if you don't appreciate feedback. You can't push questionable products out and boss people around about how to or not react to what they bought with their money. You can't beat a child and tell it not to cry.

if you like write from now till next year you see that lady she will be locked up and charged for brand demage so spear urself the buhala and find another job

Sanchez01:

https://en.wikipedia.org/wiki/Streisand_effect

I have carefully followed Chioma Okoli's unfortunate event since last year and lost interest at some point because I thought it was buried and everyone had moved on, but not until Eric Umeofia, the founder of Erisco Foods, went on different TV stations to recklessly brag like a typical airheaded Nigerian 'money miss road' whose only strength lies in using the instrument of State to harass common people. After his interviews, I soon found out that the police had bundled Chioma Okoli, a pregnant woman, from Lagos to Abuja, forced a written apology out of her, and then revisited her home to harass her family by cutting off electricity to their apartment and denying them access to their own generator set around Christmas. All of these make you wonder if Chioma Okoli had done something beyond leaving a review/her personal experience with a product she bought with her own money. I watched Eric Umeofia's interviews with shock, disgust, and disdain. I thought, "This man's business wouldn't survive if he tried this in the United States." How does a company with supposed "40+ years of business", "100 million+ customers," and "100+ range of products" not have a corporate communications arm to handle affairs of PR rather than allow its founder to run amok and make reckless statements that could destroy the reputation of a 40 years-long business, just because he believes an aggrieved customer was sent by his enemies to 'destroy' his sweat?

Nigerian business owners and their perception of reviews

If there is something over the years I noticed that business owners hate in Nigeria, it is the feedback from customers, particularly when it is not suitable or pleasant, and this is where they miss it. Since moving to the US, I have realized how businesses in America handle reviews. They can be detrimental to businesses and can easily win them new customers. I can't recall how many times I have dined at a restaurant, shopped at a store, or even purchased an item just by reading reviews cum experiences of other customers. Nigerians work in reverse when understanding the basics of running a business. A customer has a right to be pleased or displeased about a product they purchased, and a business owner has no power to determine how and where a customer should vent. The idea of "go and patronize another brand instead of destroying someone's business" is a crude way of saying, "you either buy a product with its flaws and swallow your opinion or go and patronize a better product rather than complain."

How Gino responded to a call out amid the Erisco saga

On March 9, 2024, a tweep on X by the username @iam_temmyy posted a video calling out Gino for a bad Gino tomato paste his FRIEND (not himself) bought. It was enough for Gino to come out and blame it on their detractors/enemies and possibly get Temi arrested since he isn't the direct consumer but a friend of the consumer. Gino's official account replied with an apology immediately and asked for details on the product. And How did Gino respond? With a carton of the same brand in the video, the user posted! It was enough to be a PR disaster for Gino but they did something differently.

Plutocracy or not, the customer is always king, whether as a first-time or returning customer, a concept most business owners need help understanding.

How global brands react to reviews/callouts on social media

Brands such as Coca-Cola, Pepsi, and other soda brands have been called out a million times on Facebook, YouTube, and TikTok and accused of their products containing more sugar than necessary. Several content creators have warned their audience to avoid some of these brands as they harm humans. Guess what? None of these brands have arrested or filed a lawsuit against these content creators because they understand the Streisand effect and how it can ruin their stock in less than 12 hours. So, what do they do if they can't address the situation? Ignore!

So, what did Chioma Okoli do wrong?

As far as being a customer, Chioma Okoli did absolutely nothing wrong! The problem was that she had an opinion concerning a product she bought with her money. More interestingly, her major offense is that she is a nobody in a country where plutocracy reigns and instruments of state can be used unjustly against anyone by those with a few million Naira to their name. Review has no standard tone. It can be mild, harsh, or filled with regrets, depending on the reviewer's state of mind when reviewing the product or their experience.

How the Streisand Effect is Ruining Erisco/Nagiko

Had Eric Umeofia caught a whiff of the restlessness and global negative attention he and his company would get due to Chioma Okoli's review, I am sure he would have either ignored her review or handled the entire situation differently. Regardless, the disastrous PR of the company has pointed to a host of disturbing discoveries about Erisco/Nagiko products:

1. Nagiko Tomato Mix contains Food Color E129, a synthetic red dye called Allura Red AC (E129), and sugar. Are these bad? The answer is not straightforward. Red dyes in foods could trigger inflammatory bowel diseases such as ulcerative colitis, Crohn's disease and the sugar quantity...oh well.

2. Despite Nagiko Tomato Mix containing artificial agents such as red dye and sugar, all of Nagiko's products have "100% Natural" labels on the cans, making it entirely false. Nothing is "100% Natural" about a product with artificial red dye and sugar. It's a false advertising/labeling. In the US, any consumer can easily sue a brand with such big, bold product information.

In 2011, PepsiCo agreed to pay $5 million for mislabeling their Naked Juice products as "all-natural" when they contained synthetic ingredients. The lawsuit alleged that the products contained ingredients such as a fiber additive made by Archer Daniels Midland and genetically modified soy, which are not considered natural.

In 2015, Chipotle agreed to pay $6.5 million for allegedly mislabeling their food as "GMO-free," when some of their ingredients actually contained genetically modified organisms. It was discovered that some of the ingredients, such as the cooking oil and the dairy products used in their food, did contain genetically modified organisms, even though they had been labeled GMO-free.

PS: If Erisco were to operate in the US, it would have likely filed for bankruptcy because a class-action lawsuit would have been filed against the company for its "100 Natural" label.

3. Nagiko product lines don't have nutrition facts/tables, which is weird for "100% Natural" labeling. I had to look up competitors and found that they have nutrition facts on their packages and percentages of every ingredient used. Nagiko doesn't have this. Instead, Erisco only listed what is included in making these products. It's dubious and tells a negative story about NAFDAC.

4. The barrage of negative reviews left by users worldwide on Erisco's business page on Google is unbelievable and doing damage to the business.

************************

For a brand that is not exactly strong and popular in the Nigerian market, Eric Umeofia was more interested in forcefully covering up and silencing Chioma Okoli for having an opinion as a first-time customer. Still, his actions have done quite the opposite and gained his brand negative global attention. Mr. Umeofia quickly realized the power of social media. He desperately engaged a PR company to clean up his mess across their social media platforms. Still, the result has been underwhelming for all the wrong reasons. If Chioma Okoli's review/rant had been ignored on Facebook, Nigerians and netizens worldwide wouldn't have noticed the discrepancies in Erisco's products. People are no longer calling for a boycott of Erisco's product lines. Rather, genuine questions are being asked about how safe their products are because there are discrepancies and deliberate missing information on their packaging.

As a businessperson, you should consider changing your line of business if you don't appreciate feedback. You can't push questionable products out and boss people around about how to or not react to what they bought with their money. You can't beat a child and tell it not to cry.

Hi, Good day sir
Please I've been following you here for long on nairaland, I don't know if you can please just spare me a little of your time to converse with you on WhatsApp (08175027586)🙏🙏🙏

I'd honestly appreciate if you can please consider this

https://www.youtube.com/watch?v=kUAH3WcqOAw?si=b_nChqrkwApsTisu

Nigerian Woman Faces 7 Years in Prison over Facebook Review

A woman in Nigeria faces up to 7 years in prison over a negative review on Facebook. Chioma Okoli is a 39-year-old entrepreneur based in Lagos. Last September, she put up a post on Facebook where she slammed a local tomato puree. She said the tomato mix was too sweet.
This set off a storm on Facebook, and led to the Nigerian police arresting her a week later. She has been charged under Nigeria's cybercrime law. She is being accused of hatching a conspiracy to instigate people against the Tomato Puree maker. She faces 7 years in jail, and a fine
of up to 3 million dollars over the bad review