Digital PR leverages online platforms and strategies to enhance a brand's visibility, reputation, and credibility. It involves various tactics such as:

Content Creation: Crafting compelling press releases, articles, infographics, and videos to engage target audiences and media outlets.

Media Relations: Building relationships with journalists, bloggers, influencers, and online publications to secure press coverage and mentions.

Online Reputation Management: Monitoring and managing brand mentions, reviews, and conversations across digital platforms to maintain a positive image.

SEO Integration: Optimizing press releases and content for search engines to improve online visibility and rankings.

Social Media Engagement: Leveraging social media platforms to amplify PR efforts, share news, and engage with followers.

Influencer Partnerships: Collaborating with influencers and thought leaders to reach new audiences and increase brand credibility.

Online Events and Campaigns: Hosting webinars, virtual events, and digital campaigns to generate buzz and attract media attention.

Overall, digital PR combines traditional PR principles with digital marketing techniques to effectively reach and engage online audiences, ultimately driving brand awareness, authority, and growth.

Digital PR is the use of online media and platforms to enhance a brand's visibility and reputation. It uses press releases, social media engagement, influencer collaborations, content marketing, and other strategies to reach target audiences, build relationships with bloggers and journalists, and generate positive coverage. This enhances internet visibility, fosters consumer loyalty, and controls perception of the brand. Essential topics covered in the digital marketing certification course include media strategies, online platforms, and digital PR. Students get knowledge on how to manage connections with media, develop successful PR campaigns, interact with influencers, use content marketing, and promote brands on social media.